2010 SME Green Conference: “the next opportunity” to help business grow with green


There is both money to be made and sustainability to be achieved when incorporating GREEN into everyday business practices…and that is what South Florida business owners, entrepreneurs and C-suite executives will learn when they attend the first SME Green Conference: 'The Next Opportunity' developed and hosted by the Wyland Living Green Fair and South Florida Business Journal, presented by PNC Bank and sponsored by Office Depot, Florida Atlantic University, Amerigas, Clean Fuel USA, Electron Solar Energy, Heritage Propane, Boca Raton Resort & Club, Kaye Communications, Boca Raton Symphonia and CSRwire. The conference begins at 8:30 a.m. at the Florida Atlantic University in the Grand Palm Room at the FAU Student Union, 777Glades Road, Boca Raton, Florida.

Designed to further the future of business for small and midsized enterprises (SME) with revenues of $5-$50M, the conference will focus on how to profit from going Green and offer the practical information needed to be successful. The program includes a keynote address by environmental television host, radio personality, author and CEO Josh Dorfman, 'The Lazy Environmentalist,' (www.lazyenvironmentalist.com) general sessions and panel discussions featuring the best minds in the business who will share real success stories of entrepreneurs and business owners who made the leap into GREEN and how it significantly impacted their business. Attendees will learn where the green opportunity is for small and mid-sized businesses, and how to create a green concept, make a current business green, follow green incentives, operate a green business, and build growth through sales and marketing.

Keynote speaker Dorfman, who will soon be releasing his third book, will open the conference by taking attendees to the cutting-edge of green innovation. As one of today's most dynamic and engaging green speakers, Dorfman will present his unique insights, research and experiences on The Art of Green Persuasion: How To Successfully Engage Consumers On The Environment to demonstrate that the right green communication game plan can maximize ROI by boosting sales, building brand loyalty and generating widespread press coverage. Josh shares the key elements for doing it. He will also share tips on how to Live Your Best and, Yes, Laziest Green Lifestyle, demonstrating how it is easier, more affordable and stylish than ever before to live and work according to your environmental values. He will educate attendees on the designers, inventors, entrepreneurs and policymakers who are doing the heavy eco-lifting in this area.

'Companies in the green space are thriving and business owners and executives should be looking seriously at green as a growth strategy or they will miss a major cycle in the economy,' noted David Etzler, producer of the SME Green Conference and the Wyland Living Green Fair. 'Whether one owns a current business or is looking to start a new one, the SME Green Conference will give them the practical information they need to be successful in going after this young and lucrative market.'

According to Etzler, attendees will have a good road map to 'Going Green' following SME Conference session/panel discussions that address:

  • Where Is The Green Opportunity For Small & Midsized Businesses?
  • The Light Bulb Flash: Creating Your Green Concept
  • Bringing Green In: How To Incorporate Green Into Your Current Business
  • Going For The Green: Financing Your Business Venture
  • Putting The Pieces Together: Operating Your Green Business
  • Taking Off - Growth Through Sales, Marketing, Technology And Social Media
  • Getting The Big Money: Winning Government Contracts
  • Walking the Talk: Greening Your Operations

The SME Green Conference registration fee of $75 includes:

  • Ribbon-Cutting Ceremony & Tour of FAU's 100,000-square-foot Platinum Level LEED certified School of Engineering building
  • Continental Breakfast
  • Full Day of Conference Programming
  • Access to Vendor Showcase
  • Lunch
  • Pass to VIP Cocktail Reception at Boca Raton Museum of Art
  • Opportunity to Meet World Renowned Marine Artist and Conservationist Wyland
  • Admission To Wyland Exhibition at the Boca Raton Museum of Art
  • Food & Cocktails
  • Performances by an ensemble from the Boca Raton Symphonia

The SME Conference kicks off the free and open-to-the-public weekend 2010 Wyland Living Green Fair (www.livinggreenfair.com) that features the art, mission and appearances by globally renowned marine life artist and conservationist Wyland (www.wyland.com) in Downtown Boca at Mizner Park plus unique interactive experiences that bring together art, community involvement, and awareness to teach individuals, families and businesses how easily they can go green in just a few simple steps, do better for the Earth and live a higher quality of lifestyle. Held from 10 a.m. to 6 p.m. on Saturday and Sunday, November 6-7, 2010, following the SME Green Conference, the event takes an entertaining approach to sharing the GREEN message through participation by engaging the attendees through an array of interactive experiences; product showcases; unique exhibitions; an eco-friendly fashion show hosted by Disney Channel star Ryan Sagginario; cooking demonstrations and tastings featuring recipes that incorporate organic foods; hybrid showcase; a kids eco-zone; Wyland Clean Water Mobile Learning Center; Wyland's interactive Extreme Water Maze; Wyland painting murals with children; and movies; plus a live concert on Saturday afternoon (admission $12) with performances by Disney Channel eco-conscious teen stars Anna Margaret and Jasmine Sagginario. A portion of proceeds benefits the Wyland Foundation (www.wylandfoundation.com).

For more information on the SME Conference and to register, visit www.livinggreenfair.com/SME for online registration or call 561-241-7309. For more information on the Wyland Living Green Fair event on November 6-7, 2010 in Downtown Boca, visit www.livinggreenfair.com, follow the Wyland Living Green Fair at twitter/green_fair, friend the Fair on Facebook, contact info@livinggreenfair.com or call 561-241-7309. For related exhibitor and sponsorship opportunities, email Ray Kyle at rkyle@businessevents.com or call him 561-241-7309.

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