Navigant Consulting, Inc. (NCI)

55 Million Electric Motorcycles and Scooters Will be Sold Worldwide from 2014 to 2023


Source: Navigant Consulting, Inc. (NCI)

Harley Davidson’s entry will spur sales as growth accelerates in North America and Europe, report concludes

Driven by rising gasoline prices and increasingly congested city streets, more consumers are starting to turn to two-wheel vehicles, including electric motorcycles (e-motorcycles) and electric scooters (e-scooters). Although this market remains heavily concentrated in China, which accounts for 98 percent of worldwide sales, growth is expected to occur across many regions, particularly after 2015. Click to tweet: According to a recent report from Navigant Research, cumulative worldwide sales of e-motorcycles and e-scooters will total 55 million from 2014 to 2023.

“Although high component costs and sluggish demand currently hamper the sales of electric two-wheel vehicles today, this market is poised for growth as consumer markets continue to expand and new high-profile competitors such as Harley Davidson enter the market,” says John Gartner, research director with Navigant Research. “In many areas, the use of e-motorcycles and e-scooters is permitted on roads and on paths designated for bicycles and scooters, broadening their appeal for younger motorists.”

Prices for electric two-wheel vehicles remain higher than for their internal combustion engine counterparts, which has limited their appeal. Despite these challenges, manufacturers of these vehicles are finding strategies for success, according to the report – including targeting the fleet market, which has proven to be a successful niche for e-motorcycles and e-scooters in both law enforcement and small cargo delivery. Going forward, the shifting nature of personal mobility is also expected to contribute to the increased interest in utilizing scooters and motorcycles for transportation.

The report, “Electric Motorcycles and Scooters”, examines the global markets for high-powered and low-powered e-motorcycles, e-scooters, and related battery technologies. The report provides an analysis of the market drivers and barriers and key technology issues related to e-motorcycles and e-scooters,, as well as the impact of government influence. Global forecasts for the vehicles, and the batteries used in them, segmented by region, technology, and internal combustion engine motor size equivalent, extend through 2023. The report also examines the market for gasoline motorcycles and scooters, battery market issues, the effect of electric vehicle charging equipment, and the major industry players. An Executive Summary of the report is available for free download on the Navigant Research website.

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