A New Vision for Packaging: Sustainable, Commercial and Creative
Following its successful launch in 2006, Amsterdam will again host Packaging Summit Europe when it returns on 26-27 June 2007 at the Okura Hotel, one of the city’s premier conference venues.
Following consultation with key stakeholders, Tarsus Group plc, the organiser, has confirmed the introduction of a number of new initiatives at the event designed to deliver the industry’s most effective business-to-business pan-European packaging forum. The overriding objective remains firmly on providing European brand-owners of all sizes and product backgrounds, with high value educational content and practical advice to assist them in planning their future packaging strategies.
Charleen Baird, Marketing Manager for Packaging Summit Europe 2007, commented: “The summit’s format which combined a forward thinking conference programme, networking opportunities and an exhibition, was widely applauded by participants in 2006”. She continued: “Packaging Summit Europe 2007 will build on the outstanding success of the first event, which welcomed over 200 delegates from across many European countries. The 2007 two-day conference and accompanying exhibition is expected to be significantly larger and attract over 300 senior-level delegates to Amsterdam.”
This confidence is reflected in the growing level of regional and global support which Packaging Summit Europe 2007 is already attracting. To date its list of supporters includes the Netherlands Packaging Centre (Nederlands Verpakkingscentrum, NVC), European Packaging Institutes Consortium (EPIC), World Packaging Organisation (WPO), EUROPEN and IoP: The Packaging Society.
Delegates attending Packaging Summit Europe 2007 will have an opportunity to hear from and debate points raised by leading experts in their respective packaging fields. Sharing their knowledge, experience and research are the likes of Asda, Marks & Spencer, Sara Lee, Carrefour, WRAP, Musgrave Budgens Londis, WPO, Budelpack and many more. This open exchange of ideas and experiences was a key feature of the first summit and even greater emphasis will be placed on such interaction in 2007. ”The introduction of panel discussions, extended break-out times and on-site networking activities, will create the right environment for constructive business dialogue and planning”, said Baird.
New for 2007, is the introduction of an advisory committee made up of leading packaging professionals such as EPIC, Nestle, Tesco, Carrefour, Cardinal Health and Reckitt Benckiser. By combining their diverse knowledge, experiences and viewpoints at all stages in the development of the conference programme, the result is a challenging, forward thinking and highly practical agenda designed to ensure that attendees will benefit from understanding more fully the implications of future packaging trends on their brands. Highlighting the importance of a considered and integrated packaging strategy for Europe’s brand owners in an increasingly competitive market place, Michael Nieuwesteeg, Secretary, EPIC said: “Enhanced product innovation, increased supply-chain efficiency, retail ready packaging and the way products are packaged is vital in 2007”.
Optimising functionality and marketing impact, the introduction of more stringent legislation on reducing waste at local, national and regional levels, commercial pressures to improve competitiveness through production cost reductions, retailer initiatives and consumer trends, are just some of the issues facing marketing and technical managers as they make choices about their future brand packaging. To assist these decision makers, the Packaging Summit Europe 2007 conference programme, will focus on topics including: global sustainability – combating carbon ‘footprints’, new biodegradable packaging technologies, the rise of outsourcing and retail ready packaging.
Picking up on the importance for brand owners to understand the implications of these trends, Arno Melchior, Global Packaging Director, Reckitt Benckiser explained: ” The future of the packaging market for FMCG products will be mainly driven by the ‘Wal-Martization.. In order to score high on Wal-Marts scorecard you need to adjust your packaging.”
Once again Packaging Summit Europe will attract a mix of exhibitors ranging from the globally recognised packaging suppliers to those smaller less well known innovators, all looking to showcase their latest developments. With a limited number of exhibitor places available, suppliers already confirmed include: Stora Enso, M-Real IBP Packaging Services SIG, Biostarch and HP will be exhibiting at this year’s summit. The exhibition will provide an ideal networking platform to meet suppliers from packaging materials and services companies.
Luc Van Gestel, [ job title] M-real IBP said: 'M-Real IBP has decided to join the conference as we believe it is one of Europe's leading conferences on packaging innovation where the top brand owners and suppliers are meeting, thus providing an excellent platform to present innovative ideas to the packaging industry.'
Packaging professionals will be able to register for the conference from 5th March 2007.