Acquisition of Brand View
Ascential plc (LSE: ASCL.L), the global specialist information company, today announces the acquisition of Brand View Limited (“Brand View”), a leading global provider of Price and Promotion analytics to retailers and manufacturers.
Founded in 2008, Brand View offers data and analysis to retailers and manufacturers to allow them to measure and manage pricing and promotion activity and drive sales, across both off-line and on-line market places. Brand View serves over 200 customers from offices in Reading (UK), Stamford Connecticut (USA) and Paris (France).
Brand View broadens Ascential’s eCommerce analytics offering, adding a highly complementary service (Price and Promotion) to the existing specialisms of Sales & Share and Digital Shelf currently provided by OCR and Clavis. Additionally, Brand View introduces a new customer segment, retailers, together with coverage of off-line retail and a comprehensive and highly scalable data platform. Brand View will form part of Ascential’s “Sales” segment and will be integrated with OCR, Clavis and Planet Retail RNG in due course.
The acquisition was funded from Ascential’s cash reserves. Initial cash consideration paid was £29.8m and further deferred consideration, expected to total £8.2m, is payable subject to the achievement of targets for subscription billings through the remainder of 2018 and the first half of 2019. Unaudited revenue for the year to June 2018 was £13m and the transaction is expected to be earnings accretive in Ascential’s current financial yearwith Brand Viewexpected to generate adjusted EBITDA margins of approximately 20%.