Are you a Shoestring Practitioner? A Shoestring Practitioner is someone with a passion for doing good, for doing the right thing, for doing things better, but who is working on a shoestring: constrained in his or her efforts by a lack of resources, such as staff, time, money, or organizational support. This post is intended for the Shoestring Practitioner, especially one who is at or near the beginning of a sustainability journey in their organization, but may also be helpful to others trying to advance a corporate responsibility (CR) strategy. I prepared this post in response to questions received through my network about how to engage employees in CR planning.
In an earlier post [Should sustainability have a seat in the C-suite? December 1, 2010], I talked about the need to develop a fulsome understanding of the sustainability landscape in order to guide decisions about corporate responsibility (CR) strategy.