Ahlstrom Group, a leading global developer and manufacturer of nonwovens and specialty papers, announced today that it has partnered with Eureka Forbes Limited to launch a ground breaking product to serve the growing needs for clean water in the Indian sub-continent.
The device, designed and manufactured by Eureka Forbes, which will be sold under the brand name AquaSure, incorporates Ahlstrom's Disruptor filter media. Disruptor is a unique technology that removes a wide range of pathogens and submicron contaminants from water. This new AquaSure storage water purifier removes all three types of contaminants from water: physical, chemical and microbiological - without the use of any chemicals and hence, gives not just microbiologically pure, but safe drinkable water.
Designed for the challenging conditions in distribution, storage and end-consumer use in developing markets like India, this technology eliminates the need to add disinfecting chemicals that raise potential public health and safety concerns. In addition, it offers consumers a simple, convenient and affordable way to purify their water, consistent with entrenched consumer habits.
Ahlstrom sees water purification as one of its key product areas for the future and continues to invest in expanding the capabilities of Disruptor technology. Product applications are now available in a variety of configurations with added functionalities. The technology is unrivaled in combining high capacity and efficiency with low operating pressures of the filter.
Ahlstrom is delighted to partner with Eureka Forbes Limited, an acknowledged leader in the field of water purification products with a very strong presence in India and growing presence in several developing countries. Eureka Forbes is the largest direct marketing company in Asia and has been the driving force in providing a range of solutions for clean drinking water to a large population on the planet.