Alcoa Donates its Recycling “Tools” to Extreme Makeover Home Edition Team
KNOXVILLE, Tenn.--(BUSINESS WIRE)-- When the television show Extreme Makeover-Home Edition came to Knoxville, Tennessee, to renovate a home this week, Alcoa Recycling picked up its tools and volunteered its services along with local construction contractors and laborers. Alcoa’s “tools” came in the form of donating water in recyclable aluminum cans and recycling bins for the job site.
Alcoa donated aluminum can recycling bins and water in aluminum cans to the Extreme Makeover - Home Edition team, currently renovating a home in Knoxville, Tennessee. The recycling bins are used for on-site collection of cans and bottles at the work site, the catering venues, and the VIP tent. Alcoa's contribution of the collection bins is a small way to reinforce the idea that aluminum cans are too valuable to waste, regardless of where they are consumed. (Photo: Business Wire)
“Special events such as ‘Extreme Makeover – Home Edition’ provide great opportunities to reinforce the importance of recycling,” said Beth Schmitt, director of recycling programs for Alcoa.
The recycling bins are used for on-site collection of cans and bottles at the EMHE work site, the catering venues, and the VIP tent.
“Recycling should be an everyday activity that’s as automatic as wearing a seatbelt when you get into a car,” Schmitt continued. “Our contribution of these collection bins for the Extreme Makeover – Home Edition team is a small way to reinforce the idea that aluminum cans are too valuable to waste, regardless of where they are consumed.”
Cans and bottles collected at the work site will be recycled by Waste Connections, the recycling provider which manages the City of Knoxville’s new curbside recycling program which kicked off late last year. Waste Connections will also outfit the new home with a single stream cart for easy and continuous recycling after the project is complete.
The environmental effect of recycling the cans at the job site is almost immediate. An aluminum can goes from consumption, to being recycled into a new can, to being returned to a consumer's hand for consumption again in less than 60 days using only 5 percent of the energy it took to create the can originally.
The Knoxville family whose home was chosen for the Extreme Makeover is Daniel and Mandy Watson and their three adopted children. The Watsons were selected because of their work with Restoration House of East Tennessee, a non-profit organization that helps low-income, single mothers with a place to stay and the tools to succeed in life.
The build began January 10, and will continue 24-hours around the clock for about a week until the home is rebuilt. More than 3,000 local volunteers are donating everything from labor, to supplies, to recycling services and canned water to help with the project. The episode is schedule to air around Thanksgiving weekend, 2012.
Alcoa is the world’s leading producer of primary and fabricated aluminum, as well as the world’s largest miner of bauxite and refiner of alumina. In addition to inventing the modern-day aluminum industry, Alcoa innovation has been behind major milestones in the aerospace, automotive, packaging, building and construction, commercial transportation, consumer electronics and industrial markets over the past 120 years. Among the solutions Alcoa markets are flat-rolled products, hard alloy extrusions, and forgings, as well as Alcoa® wheels, fastening systems, precision and investment castings, and building systems in addition to its expertise in other light metals such as titanium and nickel-based super alloys. Sustainability is an integral part of Alcoa’s operating practices and the product design and engineering it provides to customers. Alcoa has been a member of the Dow Jones Sustainability Index for 10 consecutive years and approximately 75 percent of all of the aluminum ever produced since 1888 is still in active use today. Alcoa employs approximately 61,000 people in 31 countries across the world. More information can be found at www.alcoa.com.
About ABC-TV’s “Extreme Makeover: Home Edition”
The Emmy award winning reality program “Extreme Makeover: Home Edition,” now in its 9th season, is produced by Endemol USA, a division of Endemol Holding. It’s executive-produced by Brady Connell and George Verschoor. David Goldberg is Chairman, Endemol North America.