'The WaterSense partnership further strengthens American Water's commitment to promoting the wise use of water,' said Don Correll, president and CEO of American Water. 'As new challenges in the water industry arise, so will the opportunities to leverage sustainable water solutions for the realization of economic and environmental benefits. We are proud to become a member of the EPA's WaterSense program.'
The EPA launched the WaterSense program in 2006 to stimulate more efficient use of water in homes. This voluntary partnership promotes water efficiency and primes market demand for water-efficient products and services that reduce stress on water systems and the environment.
As an official WaterSense promotional partner, American Water will join the other 993 partners currently in the program that promote the concept of water efficiency, water saving practices and WaterSense labeled products. WaterSense labeled products, including high-efficiency toilets and faucets, are at least 20 percent more efficient than their counterparts. WaterSense is also labeling certification programs for irrigation professionals, helping to encourage water efficiency in the landscaping business.
'American Water is already active in promoting water resource management through educational activities, community outreach, bill stuffers, our web site and research,' said Mark W. LeChevallier, director of Innovation & Environmental Stewardship for American Water. 'We see great benefit in joining our efforts with the EPA and other promoters to emphasize the wise use of this precious resource.'