Analytik Jena AG: New website of Analytik Jena is online


Source: Analytik Jena AG

Jena -- The online presence of Analytik Jena AG at now features a completely new, structured design with improved functions and substantially revised content. The website is based on the flexible open source platform TYPO3. The manufacturer of instruments for analytical measuring technology, biotechnology and optoelectronic consumer products based in Jena, Germany, customized the new, modern website to the requirements of the international customer and distributor network which is growing rapidly.

The website is bilingual at present, but in a few weeks 6 languages will be available. It focuses on the two business sectors Analytical Instrumentation and Life Science operating under the Analytik Jena trademark with their broad product and service portfolios. The new publication and application notes database, flexible product database, global contact and partner search, website full text search as well as a secured customer and partner area with download database are important new functions of the website, which was also designed and structured in a way that is optimized for search engines. Optoelectronic consumer products produced in the third business sector Optics under the DOCTER® trademark will be separately presented on an independent microsite at which will focus on the target audience.

Partner of the relaunch is mellowmessage GmbH based in Leipzig, Germany. Mellowmessage is an internet agency specializing in TYPO3 and mainly working for worldwide operating B2B enterprises. The company has carried out the complete project.

About Analytik Jena:
Founded in 1990 as a sales and service company for analytical technology, Analytik Jena AG has established itself as one of the leading manufacturers of analytical and bioanalytical systems for industrial and scientific applications. Since the birth of the company, its success has been based on its sustainable strategy of combining the long-standing innovative strength and high-end products of Jena/Thuringia with the growth potential of international markets. In the three symbiotically related business units for specialised instruments 'Analytical Instrumentation', 'Life Science' and 'Optics', Analytik Jena offers analytical, bioanalytical and optical products in a modern and popular segment of technology. For more information, visit

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