Analytik Jena Expands Sales for DOCTER Products via Wholesale Trade


Source: Analytik Jena AG

From July 2013, Analytik Jena AG will work together with its new sales partner WAIMEX in the Optics consumer division. With this move, the Company is adding an additional established wholesaler in its home market of Germany to its international dealer network. In addition, the products of the DOCTER brand will also continue to be sold via the long-term partner Frankonia

“In WAIMEX, we are gaining a new, strong wholesaler for our consumer products in the fields of hunting and sports. This further expands our access to the German specialized hunting trade and to the gunsmith companies in the region for the long term,” said Reinhard Jacob, General Manager of the Optics business unit at Analytik Jena AG.

Alongside the new sales partner WAIMEX, Analytik Jena will continue the catalog and outlet business in partnership with Frankonia for the consumer products in Germany. “With WAIMEX and Frankonia, we are combining all distribution channels for the German market and are thus even closer to the customer with our products,” continued Jacob.

In the Optics division, Analytik Jena develops and produces high-quality optoelectronic consumer products for the global market under the brand DOCTER at the Eisfeld location in Southern Thuringia. The DOCTER portfolio of high-performance optics combines traditional products such as binoculars and telescopic sights with modern optoelectronic devices such as miniaturized sight systems and night-vision technology.

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