Jena/Dubai -- Analytik Jena AG has strengthened its sales and service presence in the Middle East region and opened an office in Dubai. From there, the Company will manage its entire sales activities in the Middle East region. The new facilities in the Silicon Oasis technology park also house a seminar and training room as well as an applications laboratory. The formal opening now took place with more than 50 guests from 25 countries and representatives of Analytik Jena on the occasion of the regional annual retailers' meeting.
'We are doing all we can to expand our international network - which combines our expertise and services for our customers - on an ongoing basis. In opening the Dubai office, we want to expand our position in the markets in the Middle East further,' says Klaus Berka, CEO of Analytik Jena AG. 'At the Dubai site, from this point onwards the varied range of services of the Analytical Instrumentation and Life Science divisions are combined for the entire region.'
With the new office, Analytik Jena is also reacting to the growing need for consultation, seminar and training opportunities in the region. From the Competence Center in Dubai, this need can now be covered with shorter reaction times. Product demonstrations and user training, supervised by experienced application specialists, can take place in the demonstration laboratory using the devices directly. Furthermore, Analytik Jena is cooperating closely with the partner company Gulf Analytical Instruments International to achieve comprehensive customer service in the United Arab Emirates.