BOULDER, Colo. – July 30, 2013 – ASD Inc., a PANalytical company and the global leader in high-performance NIR analytical instrumentation and material analysis solutions, today announced its expansion in China’s mining and industrial markets with the addition of Beijing Yudecheng Technology Co., Ltd. (Yudecheng) to their reseller network.
Yudecheng joins ASD’s reseller network to support the TerraSpec® mineral analyzer, FieldSpec® portable spectroradiometer and LabSpec® lab analyzer lines of instrumentation. The partnership will expand ASD’s presence in the mining and industrial markets of the People’s Republic of China and provide expanded capabilities for local mining operators and exploration geologists through sales of the following NIR analytical instruments:
- TerraSpec mineral analyzers: Portable, rapid and non-destructive analysis of minerals in the lab or the field
- FieldSpec portable spectroradiometers: Fast, precise and portable spectroradiometers for a wide range of applications
- LabSpec lab analyzers: Research-grade instrument performance in a rugged package suitable for transport to the sample location
“Yudecheng’s invaluable experience in the mineral exploration and mining industry and their previous success marketing portable instrumentation are the main reasons we chose to pursue this partnership,” said Michael Lands, vice president of sales and marketing, NIR. “We’re both focused on providing cost-effective solutions that will greatly improve our customers’ mineral exploration and mining production efficiency.”
“By adding ASD’s instruments to our line of products, we can provide our customers with a full in-field material analysis solution,” said Liu Guangke, general manager of Yudecheng. “Partnering NIR instruments with the XRF capabilities in our other products will help us increase customer satisfaction.”