Australia Telecommunications Report Q2 2010 now available at ReportsandReports

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ReportsandReports Announce it Will Carry Australia Telecommunications Report Q2 2010 Market Research Report in its Store.

Latest published data by Australia’s operators for YE09 has seen BMI update its mobile forecasts. There were around 25.63mn mobile subscribers, indicating the market continues to report solid growth despite penetration rates in excess of 100%. During 2009, the number of mobile subscribers expanded by 10%, up from 8.5% y-o-y rise in 2008 and 6.9% y-o-y increase in 2007.

Driving this demand for mobile subscriptions are the competitively priced tariffs on offer by mobile operators keen to acquire greater market share, despite such maturity in the sector. This has taken on different approaches by operators, with Telstra pursuing low-end customers by launching affordable prepaid tariffs and leading to strong prepaid growth of 23.8% during 2009, compared to postpaid growth of 2.3% in the same period. Optus, on the other hand, has sought high-value customers, and the increased smartphone penetration rates have enabled it to realise a much stronger postpaid subscriber mix, up by 15.9% y-o-y (vs a 1.4% y-o-y increase in prepaid) and leading to an increase in blended ARPU. We have revised our mobile forecasts and expect that during 2010 the sector will expand by 8.2%, a level comparable to 2008, before falling further to expand by 4.6% during 2011 to reach a subscriber base total of a little more than 29mn. BMI forecasts that the Australian economy will worsen in 2011 compared to already tough economic conditions in 2009 and 2010, which we believe could see consumers tighten their spending belts even further.

However, this should not significantly impact the robust growth in wireless broadband subscriptions. Fixed broadband customers are migrating to wireless alternatives, as they come to rely on mobile-only communication access, in part spurred by a need to reduce household costs. Although, wireless broadband remains far from overtaking fixed broadband figures, if growth rates continue along their current path, it will not be long before they do.

Indeed, wireless broadband has received support from Australia’s Department of Broadband, Communications and the Digital Economy, which published a green paper in January 2010, outlining plans to sell 126MHz of spectrum currently used to provide analogue TV services, which is viewed by existing Australian operators as a means of significantly upgrading capacity on their wireless broadband networks. In rural areas, where population density is lower, 140MHz of spectrum could become available, providing a greater incentive for operators such as SingTel Optus, Vodafone and Telstra to extend mobile broadband coverage to these areas, particularly if they opt to deploy more powerful 4G technologies such as LTE.


Mobile SWOT

Wireline SWOT

Political SWOT

Economic SWOT

Business Environment SWOT

Asia Telecoms Business Environment Rankings

Mobile - Historical Data & Forecasts, 2007-2014 Table: Telecoms Sector - Mobile ARPU - Historical Data & Forecasts (AUD) , 2007-2014 Table: Telecoms Sector - Fixed Line - Historical Data & Forecasts, 2007-2014 Table: Telecoms Sector - Internet - Historical Data & Forecasts, 2007-2014

Mobile Market, December 2009 Table: Australia 3G Market, December 2009 Table: Mobile Contract Wins Table: Asia Mobile VAS Market By Service, 2009 (US$bn) Table: Telstra’s Mobile Revenue Breakdown (AUDmn) Table: Selected VAS Services Table: Australia Mobile Market OverviewAustralia

Table: Telstra Fixed Lines In Service (mn) Table: Telstra Fixed-Line Call Traffic Table: Australia Dial-up And Broadband Internet Subscriptions, 2006-2008 Table: Australian Broadband Market, FY08-FY09 Table: Wireline Contract Wins : Regulatory Bodies And Their Responsibilities

Table: Key Players - Australian Telecoms Sector Table: Selected Operators - Financial Indicators, 2003-2008 (US$mn) Table: Nokia Q309 Net Sales And Operating Profit By Division (EURmn) Table: Nokia Handset Device Sales By Geography (mn units) Table: Nokia Major Developments Across Asia (2009) Table: Nokia Siemens Networks Sales By Region (EURmn) Australia (VHA)

Table: Regional Fixed-Line Penetration Overview

Mobile Penetration Overview Table: Regional Broadband Penetration Overview Australia Demographic Data

Table: Demographic Indicators, 2005-2030 Table: Rural/Urban Breakdown, 2005-2012 Table: Education, 2002-2005 Table: Vital Statistics Table: Employment Indicators, 2001-2006 Table: Consumer Expenditure, 2000-2012 (US$) Table: Average Annual Wages, 2000-2012 Table: Glossary Of Terms Table: Key Indicators For Telecommunications Industry Forecasts Table: Weighting Of Indicators Table: Ratings Indicators Argentina Telecommunications Report Q2 2010

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