Two timeless products are leading the way into the future as the first to display the Carbon Reduction Label in Australia. ALDI’s everyday olive oil range and Mobius Marlborough Sauvignon Blanc – a product of The New Zealand Wine Company – now carry the Carbon Reduction Label on their packaging
Australians will also see the Carbon Reduction Label on 21st century technology, with Dyson Airblade™ hand dryers to also bear the Label.
The international certification scheme, run by the Carbon Trust, is being managed in Australia by environment group Planet Ark and represents a brand’s commitment to reducing its carbon emissions in the form of a Label that discloses the product’s carbon footprint. The Carbon Reduction Label is now appearing in 19 countries with labelled products having annual sales of around AUD4.5 billion.
Euan Murray, Director of Footrpinting at the Carbon Trust, said: “It’s great to see carbon labelling spreading outside of the UK through our partnership in Australia with Planet Ark. With the emergence of a carbon conscious consumer we are confident that more and more international brands will commit to carbon labelling as it will help deliver the triple benefits of reducing cost by reducing energy spend, boosting their company’s reputation and helping to ensure customer loyalty.”
“The Carbon Reduction Label helps people easily identify products that are actively working to reduce their carbon footprint,” says Program Manager at Planet Ark, Diane Mann. “By choosing products that carry the Label, consumers are supporting companies that are working towards a more sustainable future.”
“As the first to bear the Carbon Reduction Label in Australia, ALDI, Dyson and The New Zealand Wine Company are demonstrating real leadership,” says Planet Ark CEO Paul Klymenko. “The Carbon Reduction Label has the ability to cause real and measurable reduction in the climate change impact of all the products and services Australians use everyday”
A product’s carbon footprint is determined through a life cycle assessment which verifies the total amount of carbon dioxide and all other greenhouse gas emissions that are emitted at every step of the product’s life, from production, through to distribution, use of the product and even disposal of packaging.
The carbon footprint is assessed by a consultant and the result is independently certified by the Carbon Trust.
The Carbon Reduction Label is a simple black footprint on a white background. Consumers can find out more about the label and which brands have signed up at www.Carbon-Label.com
The Carbon Reduction Label
- Since 2007, the Carbon Trust has worked with more than 90 brands and 5,000 individual product lines to measure and reduce the carbon footprint of many everyday household items. Many of these brands including Kingsmill bread, Tate & Lyle sugar, Quaker oats and dozens of Tesco own label products now carry the Carbon Reduction Label on their packaging to show consumers they are committed to reducing their impact on the environment.
- The Carbon Trust designed the Carbon Reduction Label to help companies communicate the impact of their product carbon footprinting work to consumers. Companies that display the Carbon Trust’s Carbon Reduction Label (on pack, online or elsewhere) are making a commitment to reduce the carbon footprint of their product or service.
- The carbon footprint of a product or service is the total carbon dioxide (CO2) and other greenhouse gases emitted during its life, from production to final disposal.
- The Carbon Reduction Label currently appears on products worth £2.7 billion in annual sales
About the Carbon Trust
The Carbon Trust is a not-for-profit company with the mission to accelerate the move to a low carbon economy, providing specialist support to business and the public sector to help cut carbon emissions, save energy and commercialise low carbon technologies. By stimulating low carbon action we contribute to key UK goals of lower carbon emissions, the development of low carbon businesses, increased energy security and associated jobs.
We help to cut carbon emissions now by:
- Providing specialist advice and finance to help organisations cut carbon
- Setting standards for carbon reduction
We reduce potential future carbon emissions by:
- Opening markets for low carbon technologies
- Leading industry collaborations to commercialise technologies
- Investing in early stage low carbon companies
About Planet Arc
Planet Ark is an Australian not-for-profit Environmental organisation, founded in 1992.
Planet Ark Environmental Foundation aims to work with people and business to teach them the simple ways in which they can reduce their impact on the planet, at home, at work and in the community.
- To protect and enhance the natural environment.
- To motivate and assist individuals and businesses to make simple and positive changes to their attitudes and actions in ways which will contribute to protecting and enhancing the natural environment.
- To educate individuals and businesses to be aware of their impact on the natural world.
- To protect the planet’s ability to sustain life.
- To work alongside and with businesses in order to bring about positive environmental change.