Avoiding greenwash and its dangers
Seattle City Council Bans Greenwashing Of Noncompostable Bags
The Seattle City Council today voted unanimously to make Seattle the first place in the nation to ban the use of misleading green- and brown-tinted non-compostable plastic bags. The lawmakers also moved to prohibit the use of false “eco” labeling on non-compostable bags, and to make permanent Seattle’s five-cent charge for recyclable paper shopping bags. “This ordinance continues Seattle’s national leadership role of innovative approaches to waste prevention, composting, and recycling...
Greenwashing: misuse of EU composting standard EN 13432
Lately, European Bioplastics (EUBP) is noticing an increasing malpractice by producers of fragmentation additives for conventional plastics referring to the European standard for industrial composting, EN 13432, when marketing their products. As is well known, such products do not fulfil the requirements of the EU norm for industrial composting of plastic products. Consequently, European Bioplastics considers this a severe case of greenwashing. Recent misuse cases comprise the outright false claim that additive-me...
EPDs for Australian timber products
PE INTERNATIONAL partners with the Timber Development Association (TDA) in Australia to create Environmental Product Declarations (EPDs) for six Australian timber products. “These EPDs are an exciting step forward for our industry as they will help demonstrate to users the strong environmental credentials of timber and allow it to be compared like-for-like with other construction products" commented Stephen Mitchell, TDA’s Sustainability Programme Manager. “EPDs will also benefit timber consumers...
50 Shades of Green – Corporate Greenwashing
When governments, organizations or corporate entities have made a mistake, we often hear that the problems that arose were covered up; there was a whitewash. The term alludes to a relatively quick, easy and cheap way of painting over the cracks in a wall. Today, we also have “greenwashing”. Greenwashing is the environmental equivalent of sweeping problems under the carpet and papering over the cracks (to mix a metaphor or two). Worryingly, it is on the increase. The marketing and public relations...
Survey Shows PEFC Label Provides Proof Against Greenwashing
80% of German citizens believe that companies advertising as sustainable and ecological must be able to provide proof of their commitment, according to a survey carried out by theAssociation for Consumer Research(GfK) on behalf ofPEFC Germany. Furthermore, four and of five German citizens believe that independent certificates, such as the PEFC label, are suitable for providing this evidence. With their vote for transparency, the respondents rejected the practice of ‘greenwashing’ – the dubious...