MONTREAL -- Bell has been named one of the World's Greenest Companies and is the only Canadian company included in the prestigious list compiled by U.S. newsmagazine Newsweek and two leading research firms.
Established in 2009, the Green Rankings comprehensively assess the environmental performance of the largest publicly traded companies in North America and around the world.
Two leading environmental research organizations, Trucost and Sustainalytics, collaborated with Newsweek to rank companies based on the size of their environmental footprint, the effectiveness of their environmental policies and practices, and their transparency in disclosing their environmental impact.
'Bell is delighted to receive this recognition for the hard work of our entire team in safeguarding the environment while we deliver Canada's best communications services,' said David Wells, Bell's Executive Vice President of Corporate Services.
Bell placed 13th in the list of the World's Greenest Companies, which also included major international brands like IBM, BT Group (British Telecom), SAP and Nokia.
In its analysis of Bell's environmental performance, Newsweek said 'The Canadian telecom estimates that the bills they issued electronically in 2011 saved some 33,000 trees and 4,100 tons of greenhouse-gas emissions. And since 2003, the company has collected more than a million phones that would have otherwise ended up in landfills.'
The survey also noted that for every phone collected, a dollar goes to WWF Canada.
The Newsweek ranking of Bell was as follows:
- NEWSWEEK Green Score: 80.0
- Environmental Impact: 74.3
- Environmental Management: 83.2
- Transparency & Disclosure: 91.5
As a result of its focus on environmental issues, Bell was also the first Canadian communications company to achieve ISO 14001 certification for its environmental management system, in 2009.
The Newsweek 2012 Green Rankings examined the environmental performance of the 500 biggest public companies in America and the 500 biggest in the world. The result is a comprehensive, objective picture of which companies are leading-and which are lagging.
Notes Newsweek 'Comparing our two lists, it's clear that the U.S. is falling behind globally. IBM, which ranks No. 1 on our U.S. list, was the only American company to break into the global top 10, which was led by Banco Santander Brasil.'
'Business has never had a bigger role to play in protecting the planet,' says Gwen Ruta, who directs the Environmental Defense Fund's corporate partnerships program. 'We've got big challenges to solve, and we need the ingenuity of the private sector to help us solve them.'
The full 2012 Newsweek Green Rankings are available here: