In a recent survey, 80 percent of nonprofit leaders listed new revenue generation as their highest priority in 2010, however many do not have the internal resources in place to pursue it. Leaders interested in learning more about untapped revenue streams are invited to participate in an online discussion on July 21, lead by John Gillespie, president of Beyond The Bottom Line. The discussion, 'Avoiding the 'Fire, Ready, Aim' Approach to New Revenue,' will provide nonprofits and social enterprises innovative ways to identify untapped revenue streams and tips for forecasting revenue. Gillespie and C-level participants will also discuss strategies for launching new revenue initiatives and methods to evaluate organizational readiness. 'Nonprofits have been in a reactionary mode for many months and now they need to shift their strategy and look forward to the future,' said Gillespie. 'It takes a great deal of commitment to change the status quo but it will be worth it if they are able to further advance their organization's mission.' Beyond The Bottom Line assists nonprofit organizations and for-profit social enterprises through periods of growth, transition and recovery by providing interim CFO services and recruiting full-time financial talent. The company also helps organizations navigate executive searches, conducts third-party financial assessments and provides outsourced accounting teams tailored specifically to the client's needs. For more information, visit www.beyondtbl.com. Beyond the Bottom Line (www.beyondtbl.com) is an interim CFO and executive search firm for nonprofits and social enterprises. We fill a common need providing hands-on, objective, senior-level financial help on an as-needed basis through interim CFOs, financial assessments, outsourced accounting teams and executive search. Since 1998, we've helped over 200 organizations take control of their numbers so they can achieve greater success and advance their mission.