The Proctor & Gamble 'Big Tick' for Responsible Marketing was presented at the London Excellence Awards in Whitechapel. It was awarded to Thames Water for the campaign's positive impact on the community, environment and marketplace and follows the company's recent success in the Business in The Community Corporate Responsibility Index, climbing from silver to gold status in just one year.
The award also comes ahead of the Drinking Water Inspectorate (DWI)'s annual report, which is expected to rate Thames tap water at 99.99% complaint with stringent National and European standards.
As a 'Big Tick' winner, London On Tap has been shortlisted for the Proctor & Gamble Responsible Marketing and Innovation National Example of Excellence Award, where it will compete with Cadbury Plc, Camelot Group Plc and Co-Operative Financial Services. The Prince of Wales will announce the winner on 6th July.