Brady Corporation

Brady pioneers heat shrink sleeve printing with BBP72 double-sided printer


Source: Brady Corporation

Brady Worldwide, Inc. (NYSE: BRC) announced today the launch of the new BBP™72 Double-Sided Printer, a long-awaited solution for two-sided sleeve printing in the rail, mass transit, aerospace and defense industries. Designed to print on both the top and bottom of a sleeve at the same time, the BBP72 Double-Sided Printer offers time-saving, accurate printing that minimizes waste and reduces labeling errors.

Innovative printer design creates seamless, one-pass operation for double-sided sleeves

With a print head for each side of the sleeve, the BBP72 Double-Sided Printer is designed for fast, efficient printing of heat shrink sleeves. Prior to its launch, professionals who wanted to print on both sides of heat shrink sleeves had to first print on one side of the sleeves, then re-wind the sleeves back onto a roll and run it through the printer again in order to print on the other side of the sleeves. This time-consuming, tedious process often led to mismatched labels, erroneous wire identification and high levels of material waste.

The BBP72 printer’s dual printing design has successfully eliminated the need to re-wind and re-print. Both sides of the sleeve can be printed in one pass, producing double-sided heat shrink sleeves in literally half the time. The BBP72 printer also features automatic printing and formatting, which significantly reduces the amount of labeling errors and material waste due to incorrect setup and mislabeled sleeves. The printer offers thermal transfer printing with 300 dpi print resolution, ensuring that each sleeve comes out looking crisp, clear and easily identifiable.

Versatile sleeve printer features expansive list of high performance sleeves

Designed to print on a variety of heat shrink sleeves for multiple applications, the BBP72 printer can print labels up to 4 inches wide and heat shrink tubing up to 3 inches wide. Brady offers a full line of high-performance heat shrink sleeve products that can be used with the BBP72 Double-Sided Label Printer, including Heatex™ wire marking sleeves, PermaSleeve™ wire marking sleeves, and more.

Durable, fade-resistant and smudge-proof, Brady’s sleeve products are engineered to withstand even the harshest environments. Together with Brady ribbon, the heat shrink sleeves for the BBP72 printer meet the specifications for the SAE-DTL-23053/5 Class 1, SAE-M-81531, and MIL-STD-202; they are UL recognized and CSA accepted as well.

BBP72 Double-Sided Printer available with software, printer protection plan

To complete the double-sided labeling solution, Brady recommends an easy-to-use label design software and a printer protection plan for the new BBP72 printer. Coupled with LabelMark™4 software and a Brady 360™ Printer Protection & Care Plan, the BBP72 printer is an efficient, cost-effective labeling system for double-sided wire and cable identification.

For more information about the BBP72 Double-Sided Printer, or to learn more about Brady’s complete solution for double-sided sleeve printing, visit

* BBP™72 Double-Sided Printer is a registered trademark of Brady Worldwide, Inc.

About Brady Corporation

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect premises, products and people. Its products include high-performance labels and signs, safety devices, printing systems and software, and precision die-cut materials. Founded in 1914, the company has more than 500,000 customers in electronics, telecommunications, manufacturing, electrical, construction, education, medical and a variety of other industries. Brady is headquartered in Milwaukee and employs more than 7,000 people at operations in the Americas, Europe and Asia/Pacific. Brady’s fiscal 2009 sales were approximately $1.2 billion. More information about Brady Corporation is available at and to learn more about Brady’s complete line of products and offers visit In Canada, visit

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