Breakthrough nonprofit branding US$100,000 contest announced


What nonprofit wouldn't want the chance to win national advertising reaching 3.3 million readers? The authors of Breakthrough Nonprofit Branding have announced a contest with a first prize of US$100,000 worth of free advertising space in USA TODAY. A panel of charity industry leaders will evaluate entrants based on their effectiveness in marketing, communications and social impact, and on how the first prize will impact their organization. The public will then vote on the ten finalists to decide which North American organization will walk away with the first place prize.

Four second place winners will receive a one hour consultation with the authors to further develop their organization's brand effectiveness.

Nonprofit representatives can visit the book's website to access the contest application website, and find judgement criteria, contest rules and regulations, and exciting blog and video content:

The contest timeline is as follows:

Application Period: From 11:59 pm on November 8th until 11:59 pm on December 10th, 2010, North American nonprofits with 501(c)3 or Canadian charitable status can access the contest application website through Breakthrough Nonprofit Branding's website,

Internal Judging Period: From December 11th until January 9th, a panel composed of the authors of Breakthrough Nonprofit Branding and nonprofit leaders will narrow the entries to the top ten finalists.

Public Voting Period: From 11:59 PM on January 9th, 2011 until 11:59 PM on January 19th, 2011, the public can vote once a day through the contest website for the first, second and third place winners.

Winners Announced: Winners will be announced on January 20th!

About Breakthrough Nonprofit Branding
Breakthrough Nonprofit Branding (ISBN-10: 0470286911) by Carol Cone, Jocelyne Daw, Kristian Darigan Merenda, and Anne Erhard was published by John Wiley & Sons and is supported by the AFP Fund Development Series. The authors have also made blogs, book excerpts, videos and additional resources available at

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