Brüel & Kjær celebrates 75th anniversary with a look into the future

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Industry pioneer continues to help the global sound and vibration community prepare for what lies ahead

This year, Brüel & Kjær celebrates its 75th anniversary with a futures studies project looking at product development - and the role of sound and vibration towards the year 2030.

Together with Copenhagen Institute for Futures Studies, Brüel & Kjær has launched the Beyond Tomorrow initiative to identify and analyse the key trends and predictions that will influence the way organizations will develop products in the future. The project investigates how businesses are planning for future product development. 

As product development processes move from known methods and solutions to more unknown or innovative ways of creating products, how do we best prepare ourselves? Which scenarios are the most likely for companies and customers? And how can we turn the risk that change introduces into competitiveness and sustainable growth? 

As part of the initiative, Copenhagen Institute for Futures Studies are interviewing global leaders in product development with roots in sound and vibration. Representing many varied industries and geographical regions, this expert panel is providing insights and predictions into the future of product development, with the goal of delivering visionary scenarios of the future.

Brüel & Kjær president, Søren Holst, says: “By developing realistic business scenarios for 2030, we can prepare for and influence future product development and the role that sound and vibration will play. This is important because we know that sound and vibration has an impact on everyone’s daily lives and on the environment around us. By managing sound and vibration, we can improve quality of life and reduce negative health effects for millions of people.”

The result of the Beyond Tomorrow project will be a vision study with four future business scenarios, published on 4th December 2017. For more information about the Beyond Tomorrow project, visit: www.beyondtomorrow.dk.

To arrange an interview about the project with Brüel & Kjær president Søren Holst, contact Camilla Travis, Manager Strategic Branding and Communication, at Camilla.Travis@bksv.com.

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