Building a cycle of stakeholder engagement

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Please join us for a webinar on the evolving practice of sustainability reporting in the era of social media. The session is designed to inform corporate responsibility executives and communicators at Fortune 1000 companies. As the communication landscape changes, your stakeholders increasingly expect opportunities to address sustainability issues. This webinar will identify best practices for leveraging the value of your sustainability report by engaging stakeholders in forums where they are discussing your company, and responding to their concerns. We will present case studies of how top corporations are integrating social media tools into sustainability communications and incorporating stakeholder feedback into corporate strategy. You'll also have a chance to ask questions about your own challenges in sustainability reporting and hear trends and insights from Addison's and The Transition Group's experience and research. Presenters Judy Sandford is a Senior Sustainability Strategist at Addison, a design and strategy firm specializing in the development of annual reports and sustainability reports. Judy has run corporate responsibility workshops and webinars focusing on various communications aspects of reporting. She has 18 years of experience in strategic marketing services and communications, and holds an MBA from New York University with a focus on Corporate Governance and Social Responsibility. Bill Baue is a co-founder of The Transition Group, a new consultancy whose mission is to help well-positioned leaders and organizations build enterprises that are prosperous, sustainable, and just. As a research fellow for the Corporate Social Responsibility Initiative at the Harvard Kennedy School, Bill co-authored the Accountability Web: Weaving Corporate Accountability and Interactive Technology (May 2010). He has written articles and reports on sustainability for organizations including Ceres, Worldwatch Institute, United Nations, and Wal-Mart, and his work has appeared in The Economist and The CRO. Wednesday, July 21, 2010 1:00 p.m. to 2:00 p.m., Eastern Time Register now!

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