Bunting Europe Investing to Increase Exports to Germany


With a key objective of further developing business in Germany, Bunting Magnetics Europe Ltd, based in Berkhamsted, Hertfordshire, UK, has added Alexandra Laue to their Internal Export Sales Team. Alexandra will be working closely with Jake Hall, the Export Sales Manager.

Alexandra Laue is originally from Bavaria in Southern Germany and after studying at the University of Applied Sciences in Schmalkalden in Germany relocated to the UK in 2011. She has a strong background in B2B customer service and internal sales as well as outstanding linguistic skills, including German (as her native tongue) English, French, Spanish and Latin.

Simon Ayling, the Bunting Managing Director, explained the reasoning behind the appointment:

“We already have strong exports to Germany, but our research has identified many other opportunities, especially for our magnetic separators. To develop relationships and contacts in the region, we felt that a native German speaker was important and that investing in new sales personnel demonstrated a real commitment to the market. German clients are pleasantly surprised if they find themselves speaking with someone based in the UK who is speaking their language and I believe it helps in developing closer ties with our customers. Alexandra was by far the most outstanding applicant and has already made a huge impact in our internal sales team.”

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