Kuala Lumpur -- On 10 November 2013, approximately 150 runners convened at the Kepong Botanical Garden (KBG) area of the Forest Research Institute Malaysia (FRIM) for the flag off of the annual Frost & Sullivan 'Frost the Trail' run for corporate social responsibility.
'Frost the Trail' is a run aimed at raising funds for two adopted charities, Shelter Home for Children and Rumah Anak-Anak Yatim/Miskin Darul Hikmah, as well as instilling an appreciation for nature and the environment. Frost the Trail KL 2013 collected a total of RM31,800 and 100 percent of the proceeds are donated to the adopted charities.
Frost the Trail KL Corporate Challenge 2013 saw teams of four runners and individual runners each having to complete a challenging trail through FRIM that covers a lap around the scenic lake route of KBG, followed by a track through the jungle and ending with a sprint over a rugged track. The team winners were tabulated based on the time each team of four managed to complete the circuit.
Mr. Hazmi Yusof, Country Head for Frost & Sullivan Malaysia said, 'We are grateful for the support we've received from corporate as well as individuals for the Frost the Trail charity run. The generous support will go a long way in enabling the amazing individuals that run these organisations to provide shelter, care and hope for the children.'
'We are thankful that we are able to do some good and give something back to society. We hope that next year's Frost the Trail run, happening on 11 October 2014, will be bigger and better,' he continued.
Also in attendance was Mr. Barry Bartlett, Executive Vice President of Frost & Sullivan, Mr. Manoj Menon, Partner & Frost & Sullivan Asia Pacific Managing Director, and Mr. Kavan Mukhtyar, Partner, Frost & Sullivan.
Companies who participated include Abraaj Capital, Bermaz Motors, Bursa Malaysia, CCM Pharmaceuticals, Celcom, Corporate 21, Digital News Asia, i2M Ventures, KLOF Realtors, MDeC, Mitcom, OSK Ventures International Berhad, RSM, Sime Darby Property, Sime Darby Group CSR, and YTL. Frost & Sullivan were represented by a team and individual runners.
The winning team for Frost the Trail KL Corporate Challenge 2013 was Bursa Malaysia, made up of runners Chee Kai Mun, M Mathialagam, Mohd Nuruul Al-Hafiz Binte Abd Wahab and Muhammad bin Ali. The silver medal also went to Bursa Malaysia, with team members Mak Chin Kow, Johar Jurani, Kirandeep Singh, and Mansor Bin Ismail while the bronze medal was presented to Derrick Lee King Kien, Ivan Yap Chun Yee, Ng Poh Soon and Phoebe Tay Kee Ee, of YTL. In the individual category, Kevin Lim of Frost & Sullivan took home the gold while Saqib Rashid from Abraaj Capital and Iskandar Johari from Frost & Sullivan took the silver and bronze, respectively.
Sime Darby Property is a Gold Donor while Celcom is a Silver Donor. The Forest Research Institute Malaysia is a Supporting Organization while Spritzer is the Official Drink sponsor.
Supporting Media include Business Today, Digital News Asia, Corporate 21, MyMedicNews, Redberry, The Malay Mail, Unreserved and Top 10 of Malaysia.
Bermaz Motors, BP Healthcare, CCM Pharmaceuticals, Easy Taxi, Food Panda, Jabra, Sothys, World of Sports and YTL are Supporting Partners.
To find out more about Frost the Trail KL Corporate Challenge and its beneficiaries or to support this event as a donor, please visit - http://www.frost-apac.com/frost-the-trail-kl/
About Frost & Sullivan Malaysia
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. Frost & Sullivan established an office in Kuala Lumpur, Malaysia in 2000. The Kuala Lumpur office currently has more than 100 dedicated consultants covering 9 major industries across 18 countries in Asia Pacific.
Frost & Sullivan is also proud to partner with Multimedia Development Corporation and Iskandar Investment Bhd (IIB) to set up a Global Innovation Centre in Medini. The Global Innovation Center in Iskandar will serve Frost & Sullivan's global operations and offices, providing opportunities for local employees to work on global projects, while developing and delivering capabilities that assist in driving Growth, Innovation and Leadership for our local and global clients.