The report concludes with a series of recommendations of good practice: nominate a spokesperson, evaluate the environmental impact of the business, define a global strategy and a plan of action. The author supports the arguments with case-studies of fifteen companies with different degrees of commitment to biodiversity, including Nature et Découvertes, Rolex, Pierre et Vacances, McDonalds and Ikea.
Business and biodiversity
How can biodiversity be integrated into business strategy? A difficult question, which Biodiversity consultancy Gondwana has tried to answer in a report published in October, the first of its type in France. 'We carried out about 50 interviews and surveyed 80 national and international companies over a period of six months,' explains Véronique Dham, the managing director. The document, printed on recycled paper, reviews the current state of affairs, which it finds worrying, and highlights the lack of commitment to diversity of French businesses. Yet, taking a genuine interest in the topic would be a way for them to distinguish themselves from their competitors, rationalise their supplies of raw materials, and manage their 'reputation risk' -- avoiding costly negative campaigning by NGOs.