Business of Consumer Book Publishing 2010 of Simba Market now available at ReportsandReports

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Dallas, TX: ReportsandReports announce it Business of Consumer Book Publishing 2010 Market Research Report in its Store.

 

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Business of Consumer Book Publishing 2010 is the latest edition of Simba’s flagship market intelligence report for the U.S. trade book publishing industry. This all-new edition contains the valuable consumer book information leading publishers, printers and retailers have come to rely on year after year.

As with past editions, Simba presents:

  • A multi-year analysis of three major bestseller lists.

 

  • Profiles of 20 leading publishers.

 

  • Simba's signature strategic examination of 18 major subject categories (with a 5-year statistical analysis showing the growth of each).

 

  • Projections and insights on what categories will both drive and hamper market expansion.

 

  • Fresh analysis and perspective about critical trends facing trade book publishers today, including the growing influence of the Internet on all parts of the publishing process, the challenge to encourage reading in a society increasingly pressed for time, and the price wars fueling competition between book superstores and big box stores.


Once again, the report features coveted demographic information, compiled from Simmons Market Research Bureau’s trusted National Consumer survey which determines exactly who’s buying the books and where they are buying them.


Our category analysis chapter provides title output, sales, case studies, and analysis of leading publishers and bestselling titles for the following subjects:

  • Art

 

  • Biography

 

  • Business

 

  • Classic literary fiction

 

  • Computers/technology books

 

  • Cookbooks

 

  • Graphic novels

 

  • Health & fitness

 

  • How-to

 

  • Mystery

 

  • Political commentaries/current events

 

  • Reference

 

  • Religious/inspirational

 

  • Romance

 

  • Science fiction/fantasy

 

  • Self-help

 

  • Sports

 

  • Travel

 


We include detailed strategic and financial profiles of companies such as Andrews McMeel Publishing, Dark Horse Comics, Encylopaedia Britannica, Hachette Book Group, Harlequin Enterprises, HarperCollins, Harry N. Abrams, Health Communications Inc., Houghton Mifflin Harcourt Trade & Reference Publishers, Hyperion Books, Kensington Publishing Corp., Macmillan, Meredith Corp., Penguin Group, Random House Inc., Rodale Inc., Scholastic, Simon & Schuster Inc., Thomas Nelson, John Wiley & Sons Inc., Amazon.com, Barnes & Noble Inc., Books-A-Million and Borders Group Inc.


Simba takes a measured approach to developing its market size and forecast figures, and presents its findings in a no-nonsense fashion. Our clients can count on the objectivity and accuracy of our numbers and analysis—whether they’re preparing a strategic presentation, benchmarking their company’s performance against that of their competitors, or seeking out an acquisition, a new partnership or an alliance.


This ‘state of the industry’ report is a must-have for any executive who wants to stay on top of a rapidly changing market-and see what’s expected down the road.

 

Table of Contents



 

Methodology



 

Executive Summary



 

Chapter 1: Overview of the U.S. Consumer Book Market

 

Introduction

 

Trade Industry Performance: Then and Now

 

AAP: Category Performance in 2009

 

Adult Hardcover

 

Adult Trade Paperback

 

Adult Mass Market

 

Children’s & Young Adult Hardcover

 

Children’s & Young Adult Paperback

 

Audiobooks

 

Electronic Books

 

Religious Books

 

Leading U.S. Consumer Book Publishers

 

Abrams

 

Andrews McMeel

 

Encyclopaedia Britannica

 

Hachette Book Group

 

Harlequin

 

HarperCollins

 

Houghton Mifflin Harcourt

 

Kensington Publishing

 

Macmillan

 

Penguin Group

 

Random House

 

Rodale

 

Scholastic

 

Simon Schuster

 

John Wiley & Sons




Table 1.1: Growth of the Consumer Book Publishing Industry, 2007-2010P

 

Table 1.2: Domestic Net Sales of Consumer Books by Book Type, 2008-2009

 

Table 1.3: E-Book Overview: Percentage of U.S. Adults Who Have Read/Purchased an E-Book in the Last 12 Months

 

Table 1.4: Consumer Book Publishers, U.S.-Only Revenue Growth, 2008E-2010P




 

Chapter 2: Current Trends in Consumer Book Publishing

 

Introduction

 

More Are Buying But They’re Buying Less

 

The Price War Continues

 

The Growing Power of Bestselling Authors

 

Media Tie-Ins and Popular Culture Feeding Books

 

E-Books Bringing Opportunity, Fragmentation

 

Publishers May Soon Lose Negotiations Heft with Retailers

 

Internet Content Continuing to Gnaw the Industry

 

Finding New Business Models

 

List Prices Under Pressure But Remaining Mostly Steady

 

Profits Among Leading Trade Publishers

 

Mergers & Acquisitions Activity Still Quiet; Marvel Sale Exception

 

New Imprints and Business Expansion

 

New Imprints and Business Expansion

 

2009 Bestsellers

 

Top Performing Books

 

New Books

 

Top Titles Overall

 

Top Authors

 

Top Imprints

 

Top Categories

 

Another 2009 Trend: No. of Authors, Titles Shrink as imprint List Grows

 

New York Times: Fewer Imprints Make the Cut

 

Publishers Combat Global Book Piracy




Table 2.1: Overview of Book Purchasing Population (U.S. Adults): Consumers Who Did/Did Not Buy a Book in Previous 12 Months

 

Table 2.2: Fiction List Price Overview (Q1-2006 to Q1-2010)

 

Table 2.3: Nonfiction List Overview (Q1-2006 to Q1-2010)

 

Table 2.4: Publisher’s Profitability, 2008 vs. 2007

 

Table 2.5: Number of New Titles on Lists January-December 2008

 

Table 2.6: Total New Titles by Class, January-December 2008

 

Table 2.7: Top 50 New Titles, January-December 2009

 

Table 2.8: Best Performing Books, 2004-2008

 

Table 2.9: Total Number of Titles on Lists, January-December 2009

 

Table 2.10: Top 50 Titles, January-December 2009

 

Table 2.11: Best Performing Authors, 2005-2009

 

Table 2.12: Top 50 Authors, January-December 2009

 

Table 2.13: Best Performing Imprints, 2005-2009

 

Table 2.14: Top 50 Imprints, January-December 2009

 

Table 2.15: Best Performing Categories, 2005-2009

 

Table 2.16: Top 50 Categories, January-December 2009

 

Table 2.17: Average Weeks on Lists, 2005-2009

 

Table 2.18: Average Titles Per Author, 2005-2009

 

Table 2.19: Average Titles Per Imprint, 2005-2009

 

Table 2.20: Top 50 Titles, New York Times, January-December 2009

 

Table 2.21: New to Database, December 2008-December 2009




 

Chapter 3: Trade Book Publishing: Category Analysis

 

Introduction

 

Category Performance

 

General Title Output

 

Art Books

 

Size of the Art Book Category and Title Output

 

Five-Year Art Book Trends: Format, Segment, Performance

 

Biographies

 

Size of the Biography Book Category and Title Output

 

Five-Year Biography Book Trends: Format, Segment, Performance

 

Business Books

 

Size of the Business Book Category and Title Output

 

Five-Year Business Book Trends: Format, Segment, Performance and Key Publishers

 

Classic Literary Fiction

 

Size of the Classic Literary Fiction Market and Title Output

 

Classic Literary Fiction Trends: Format, Segment, Performance and Key Publishers

 

Computer/Technology Books

 

Size of the Computer Book Market and Title Output

 

Computer/Technology Trends: Format, Segment, Performance and Key Publishers

 

Cookbooks

 

Size of the Cookbook Market and Title Output

 

Five-Year Cookbook Trends: Format, Segment, Performance and Key Publishers

 

Graphic Novels

 

Size of the Graphic Novel Market and Title Output

 

Five-Year Graphic Novels Trends: Format, Segment, Performance and Key Publishers

 

Health & Fitness Books

 

Size of the Health & Fitness Book Market Title and Output

 

Five-Year Health & Fitness Trends: Format, Segment, Performance and Key Publishers

 

Movie or TV Tie-Ins

 

Size of the Movie or TV Tie-Ins Market Title and Output

 

Five-Year Movie or TV Tie-Ins Trends: Format, Segment, Performance and Key Publishers

 

Mystery Books

 

Size of Mystery Book Market Title and Output

 

Five-Year Mystery Book Trends: Format, Segment, Performance and Key Publishers

 

Political Commentary/Current Events

 

Size of the Political Commentary/Current Events Book Market & Title Output

 

Political Commentary Book Trends: Format, Segment, Performance and Key Publishers

 

Reference Books

 

Size of the Reference Book Market and Title Output

 

Five-Year Reference Book Trends: Format, Segment, Performance and Key Publishers

 

Religious/Inspirational Books

 

Size of the Religious/Inspirational Book Market and Title Output

 

Five-Year Religious Book Trends: Format, Segment, Performance and Key Publishers

 

Romance Books

 

Size of the Romance Book Market and Title Output

 

Five-Year Romance Book Trends: Format, Segment, Performance and Key Publishers

 

Science Fiction/Fantasy Books

 

Size of the Sci-Fi/Fantasy Book Market and Title Output

 

Five-Year Sci-Fi/Fantasy Book Trends: Format, Segment, Performance and Key Publishers

 

Self-Help Books

 

Size of the Self-Help Book Market and Title Output

 

Five-Year Self-Help Book Trends: Format, Segment, Performance and Key Publishers

 

Sports Books

 

Size of the Sports Book Market and Title Output

 

Five-Year Sports Book Trends: Format, Segment, Performance and Key Publishers

 

Travel Books

 

Size of the Travel Book Market and Title Output

 

Five-Year Travel Book Trends: Format, Segment, Performance and Key Publishers




Table 3.1: Bookstore Responses: Events Forecast For 2010

 

Table 3.2: How Bookstores Plan to Stock Different Categories in 2009

 

Table 3.3: Category Performance for First Four Months 2010

 

Table 3.4: Estimated Revenue of Market Categories, 2009

 

Table 3.5: Estimated Size of Market Categories, 2010

 

Table 3.6: Title Output by Category, 2008-2009

 

Table 3.7: Estimated Size of the Art Book Market by Revenue, 2006-2010P

 

Table 3.8: New Art Titles vs. All New Titles Released, 2005-2009

 

Table 3.9: Five-Year Trend: Art by Consolidated Rating, 2005-2009

 

Table 3.10: Format and Segment Trends: Art, 2005-2009

 

Table 3.11: Art Book Imprints, January-December 2009

 

Table 3.12: Bestselling Art Books, 2009

 

Table 3.13: Estimated Size of the Biography Book Market by Revenue, 2006-2010P

 

Table 3.14: New Biography Titles vs. All New Titles Released, 2005-2009

 

Table 3.15: Five-Year Trend: Biography and Autobiography by Consolidated Rating, 2005-2009

 

Table 3.16: Format and Segment Trends: Biographies, 2005-2009

 

Table 3.17: Top 20 Biography Book Imprints, January-December 2009

 

Table 3.18: Bestselling Biography Books, 2009

 

Table 3.19: Estimated Size of the Business Book Market by Revenue, 2006-2010P

 

Table 3.20: New Business Titles vs. All New Titles Released, 2005-2009

 

Table 3.21: Five-Year Trend: Business & Economics by Consolidated Rating, 2005-2009

 

Table 3.22: Format and Segment Trends: Business, 2005-2009

 

Table 3.23: Top 20 Business Book Imprints, January-December 2009

 

Table 3.24: Bestselling Business Books, 2009

 

Table 3.25: Estimated Size of the Classic Literary Fiction Book Market by Revenue, 2006-2010P

 

Table 3.26: New Classic Literary Fiction Titles vs. All New Titles Released, 2005-2009

 

Table 3.27: Five-Year Trend: Classic Literary Fiction by Consolidated Rating, 2005-2009

 

Table 3.28: Format and Segment Trends: Classic Literary Fiction, 2005-2009

 

Table 3.29: Classic Literary Fiction Book Imprints, January-December 2009

 

Table 3.30: Top 20 Bestselling Classic Literary Fiction Books, 2009

 

Table 3.31: Estimated Size of the Computer Book Market by Revenue, 2006-2010P

 

Table 3.32: New Computer Titles vs. All New Titles Released, 2005-2009

 

Table 3.33: Estimated Size of the Cookbook Market by Revenue, 2006-2010P

 

Table 3.34: New Cookbook Titles vs. All New Titles Released, 2005-2009

 

Table 3.35: Five-Year Trend: Cookbooks by Consolidated Rating, 2005-2009

 

Table 3.36: Format and Segment Trends: Cookbooks, 2005-2009

 

Table 3.37: Top 20 Cookbook Imprints, January-December 2009

 

Table 3.38: Bestselling Cookbooks, 2009

 

Table 3.39: Estimated Size of the Graphic Novel Market Revenue, 2006-2010P

 

Table 3.40: New Graphic Novel Titles vs. All New Titles Released, 2005-2009

 

Table 3.41: Five-Year Trend: Graphic Novels by Consolidated Rating, 2005-2009

 

Table 3.42: Format and Segment Trends: Graphic Novels, 2005-2009

 

Table 3.43: Graphic Novel Imprints, January-December 2009

 

Table 3.44: Bestselling Graphic Novels, 2009

 

Table 3.45: Estimated Size of the Health & Fitness Book Market by Revenue, 2006-2010P

 

Table 3.46: New Health & Fitness Titles vs. All New Titles Released, 2005-2009

 

Table 3.47: Five-Year Trend: Health & Fitness by Consolidated Rating, 2005-2009

 

Table 3.48: Format and Segment Trends: Health & Fitness, 2005-2009

 

Table 3.49: Top 20 Health & Fitness Book Imprints, January-December 2009

 

Table 3.50: Bestselling Health & Fitness Books, 2009

 

Table 3.51: Five-Year Trend: Movie or TV Tie-Ins by Consolidated Rating, 2005-2009

 

Table 3.52: Format and Segment Trends: Movie or TV Tie-Ins, 2005-2009

 

Table 3.53: Top 20 Movie or TV Tie-Ins, January-December 2009

 

Table 3.54: Bestselling Movie or TV Tie-Ins, 2009

 

Table 3.55: Estimated Size of the Mystery Book Market by Revenue, 2006-2010P

 

Table 3.56: New Mystery Titles vs. All New Titles Released, 2005-2009

 

Table 3.57: Five-Year Trend: Mystery by Consolidated Rating, 2005-2009

 

Table 3.58: Format and Segment Trends: Mystery, 2005-2009

 

Table 3.59: Top 20 Mystery Book Imprints, January-December 2009

 

Table 3.60: Bestselling Mystery Books, 2009

 

Table 3.61: Estimated Size of the Political Commentary/Current Events Book Market by Revenue, 2006-2010P

 

Table 3.62: New U.S. Political Science Titles vs. All New Titles Released, 2005-2009

 

Table 3.63: Five-Year Trend: Political Commentaries/Current Events by Consolidated Rating, 2005-2009

 

Table 3.64: Format and Segment Trends: Political Commentary, 2005-2009

 

Table 3.65: Top Political Commentary/Current Events Book Imprints, January-December 2009

 

Table 3.66: Bestselling Political Books, 2009

 

Table 3.67: Estimated Size of the Reference Book Market by Revenue, 2006-2010

 

Table 3.68: New Reference Titles vs. All New Titles Released, 2005-2009

 

Table 3.69: Five-Year Trend: Reference by Consolidated Rating, 2005-2009

 

Table 3.70: Format and Segment Trends: Reference, 2005-2009

 

Table 3.71: Reference Imprints, January-December 2009

 

Table 3.72: Bestselling Reference Books, 2009

 

Table 3.73: Estimated Size of the Religious/Inspirational Book Market by Revenue, 2006-2010

 

Table 3.74: New Religious/Inspirational Titles vs. All New Titles Released, 2005-2009

 

Table 3.75: Five-Year Trend: Religious/Inspirational by Consolidated Rating, 2005-2009

 

Table 3.76: Format and Segment Trends: Religious/Inspirational, 2005-2009

 

Table 3.77: Top 20 Religious/Inspirational Imprints, January-December 2009

 

Table 3.78: Bestselling Religious Books, 2009

 

Table 3.79: Estimated Size of the Romance Book Market by Revenue, 2006-2010P

 

Table 3.80: New Romance Titles vs. All New Titles Released, 2005-2009

 

Table 3.81: Five-Year Trend: Romance by Consolidated Rating, 2005-2009

 

Table 3.82: Format and Segment Trends: Romance, 2005-2009

 

Table 3.83: Top 20 Romance Imprints, January-December 2009

 

Table 3.84: Bestselling Romance Books, 2009

 

Table 3.85: Estimated Size of the Science Fiction/Fantasy Book Market by Revenue, 2006-2010P

 

Table 3.86: New Science Fiction Titles vs. All New Titles Released, 2005-2009

 

Table 3.87: New Fantasy Titles vs. All New Titles Released, 2005-2009

 

Table 3.88: Five-Year Trend: Science Fiction by Consolidated Rating, 2005-2009

 

Table 3.89: Five-Year Trend: Fantasy by Consolidated Rating, 2005-2009

 

Table 3.90: Format and Segment Trends: Science Fiction, 2005-2009

 

Table 3.91: Format and Segment Trends: Fantasy, 2005-2009

 

Table 3.92: Top 20 Science Fiction Imprints, January-December 2009

 

Table 3.93: Top 20 Fantasy Imprints, January-December 2009

 

Table 3.94: Bestselling Science Fiction Books, 2009

 

Table 3.95: Bestselling Fantasy Books, 2009

 

Table 3.96: Estimated Size of the Self-Help Book Market by Revenue, 2006-2010P

 

Table 3.97: New Self-Help Tiles vs. All New Titles Released, 2005-2009

 

Table 3.98: Five-Year Trend: Self-Help by Consolidated Rating, 2005-2009

 

Table 3.99: Format and Segment Trends: Self-Help, 2005-2009

 

Table 3.100: Top 20 Self-Help Imprints, January-December 2009

 

Table 3.101: Bestselling Self-Help Books, 2009

 

Table 3.102: Estimated Size of the Sports Book Market by Revenue, 2006-2010P

 

Table 3.103: New Sports Titles vs. All New Titles Released, 2005-2009

 

Table 3.104: Five-Year Trend: Sports by Consolidated Rating, 2005-2009

 

Table 3.105: Format and Segment Trends: Sports, 2005-2009

 

Table 3.106: Top 20 Sports Imprints, January-December 2009

 

Table 3.107: Bestselling Sports Books, 2009

 

Table 3.108: Estimated Size of the Travel Book Market by Revenue, 2006-2010P

 

Table 3.109: New Travel Titles vs. All New Titles Released, 2005-2009

 

Table 3.110: Five-Year Trend: Travel by Consolidated Rating, 2005-2009

 

Table 3.111: Format and Segment Trends: Travel, 2005-2009

 

Table 3.112: Travel Imprints, January-December 2009

 

Table 3.113: Bestselling Travel Books, 2009




 

Chapter 4: Book Buyer Demographics & Psychographics

 

Introduction

 

Who’s Buying The Books?

 

Gender and Race

 

Age Breakdown

 

Buyers of Books by Education Level

 

Household Income

 

Employment Status

 

Psychographic Analysis: Readers & Advertising

 

Psychographic Analysis: The Internet

 

Psychographic Analysis: Television and Video Games

 

Psychographic Analysis: Shopping




Table 4.1: Overview of Book Purchasing Population (U.S. Adults): Sales Channel Trends

 

Table 4.2: Overview of Book Purchasing Population (U.S. Adults): Customer Trends

 

Table 4.3: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Gender

 

Table 4.4: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Race

 

Table 4.5: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Age Bracket

 

Table 4.6: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Education Level

 

Table 4.7: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Household Income

 

Table 4.8: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Employment Status

 

Table 4.9: Types of Outdoor Advertising Noticed in Previous 30 Days Among Readers and the General U.S. Adult Population

 

Table 4.10: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Advertising

 

Table 4.11: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of The Internet, Any Agree

 

Table 4.12: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Television & Video Games

 

Table 4.13: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Shopping




 

Chapter 5: Forecasts & Conclusions

 

Adult Hardcover

 

Adult Paperback

 

Adult Mass Market

 

Children’s Hardcover

 

Children’s Paperback

 

Audiobooks

 

Religious Books

 

Electronic Books

 

Recommendations




Table 5.1: Net Consumer Book Sales, 2005-2009P

 

Table 5.2: Size of Market Categories, 2010




 

Profiles of Leading Publishers

 

Abrams

 

Andrews McNeel Publishing

 

Encyclopaedia Britannica

 

Hachette Book Group USA

 

Harlequin Enterprises

 

HarperCollins Publishers

 

Houghton Mifflin Harcourt Trade & Reference Publishers

 

Kensington Publishing Corp.

 

Macmillan

 

Penguin Group (USA)

 

Random House Inc.

 

Rodale Inc.

 

Scholastic

 

Simon & Schuster Inc.

 

John Wiley & Sons Inc.

 

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