Former US bank exec to head new air pollution control equipment finance venture


Portland, OR – Bio-Reaction Industries, LLC (BRI) is pleased to announce the formation of BRI Leasing, LLC, a wholly owned subsidiary of Bio-Reaction Industries. This entity has been established to offer our customers a variety of financing options for Bio-Reaction’s evolutionary bio-oxidation technology.

BRI Leasing is being led by William Purcell, former President/CEO of US Bank Equipment Finance. During his tenure Purcell oversaw the banks equipment finance business made up of six divisions and over $7.5 Billion in assets. With 30 years of experience in commercial finance and managing dynamic businesses, Purcell will be a perfect fit for BRI Leasing.

When asked how he felt about undertaking BRI Leasing Purcell responded, “I’m very excited to be part of a growing, dynamic company such as Bio-Reaction. I’ve had an interest in the ‘Clean-Tech’ space for some time, and see a great opportunity to assist our customers with customized finance solutions to improve their pollution control needs. It’s a great thing to be able to participate in business opportunities that are also socially responsible.”

Given the current economic environment BRI Leasing could not have come at a better time when businesses prepare to compete and grow in a global market but need financing options for their capital budget funding needs.

“Bill Purcell brings a high level of experience to this position and this company which allows Bio Reaction to continue to be the leading provider of low energy using, low green house gas emitting air pollution control technology in the world. Bill is a high quality individual and we are excited to have him lead this effort,” said Karl Mundorff, President and CEO of BioReaction Industries.

About Bio-Reaction Industries

Bio-Reaction Industries, LLC (BRI) pioneered a new generation of low energy, environmentally friendly air pollution control systems that utilize microbes to digest industrial pollutants and odors. Based in Tualatin, Oregon, BRI’s advanced bio-oxidation systems cost dramatically less than thermal oxidizers to operate, do not produce additional greenhouse gases (such as CO2, NOx, SOx) and deliver the highest removal efficiency of any air phase bio technology in the world. For more information, call 888.508.2808 or visit

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