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Frost & Sullivan: Water and wastewater treatment in Indian dairy, beverage sectors vital to meet global process standards


Source: Frost & Sullivan

Strict environmental regulations and water quality concerns accelerate need for effective effluent treatment

MUMBAI, India -- The combined growth of the dairy and beverage sectors in India drives its water and wastewater treatment (WWWT) market, as many manufacturers are increasingly adopting best practices in a bid to expand their businesses and compete in the global arena. They voluntarily opt for superior water treatment technologies to meet global process standards, boosting the potential of the WWWT market.

New analysis from Frost & Sullivan (, Analysis of the Water and Wastewater Treatment Market in the Dairy and Beverage Sectors in India, finds that the market earned revenues of over INR 2.78 billion in 2011 and estimates this to reach INR 5.38 billion by 2016.

'The carbonated soft drinks market is expected to witness a compound annual growth rate (CAGR) of about 10 percent during the forecast period, and the fresh juices and health drinks markets are likely to advance at a CAGR of nearly 25 percent,' said Frost & Sullivan’s Research Analyst. 'This double digit growth of the Indian beverage sector enhances the prospects of the WWWT market in the country.'

Changing lifestyles and environmental concerns further contribute to the development of the WWWT market. Greater health awareness among consumers augments demand for high-quality products and packaged beverages produced through superior processes, technologies, and equipment.

The perception among certain affluent buyers that well-known companies employ better manufacturing methods than smaller firms bodes well for particular dairy and beverage brands. This encourages all beverage companies to adopt WWWT.

Several companies, however, are highly price conscious, opting for low-cost solutions over advanced treatment technologies. Many small-scale suppliers sell filtration, disinfection, and other treatment equipment in India, since treatment systems used in dairy and beverage plants have a far lower capacity than those used in other sectors.

Presently, treatment is done only upto the secondary stage and there is less emphasis on tertiary treatment of the wastewater generated. Further, the sludge which is generated is mostly used for landfill and undergoes no or a very little treatment before being disposed off. In future, the industry will see much of the wastewater undergoing tertiary treatment and treated water being recycled for further use in the process after undergoing thorough physical, chemical and biological treatment. The discharged water can also be used to replenish aquifer or groundwater as is the practice in locations like Florida.

Further the sludge volumes can be drastically reduced by anaerobic digestion or methanization and can be used to produce compost which can be used as fertilizer for agricultural purposes. Beverage industries are striving to globalize and in the process they must comply with the water and wastewater norms of different countries like for USA market Environmental Protection Agency's standards that must be met.

'As clients are given a wide range of suppliers to choose from, WWWT has become a buyer’s market,' concluded the Analyst. 'Nevertheless, a large number of unorganized players will align with the organized sector over the next five years, encouraging adoption.'

If you are interested in a virtual brochure, which provides a brief synopsis of the research and a table of contents, then send an e-mail to Ravinder Kaur/ Priya George, Corporate Communications, at, with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country. Upon receipt of the above information, a brochure will be sent to you by e-mail.

Analysis of the Water and Wastewater Treatment Market in the Dairy and Beverage Sectors in India is part of the Environmental Growth Partnership Services program, which also includes research in the following markets: Water and Wastewater Treatment for Power Sector in India, Point-of-Use (POU) Water Treatment Systems Market in India, and Water and Wastewater Treatment Market for the Pharmaceutical Industry in India. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

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