IAQ Video Network Releases New Video from the Latest Grand Rapids IAQA Chapter Workshop
IAQ marketing veteran Paul Cochrane was asked to present new marketing techniques to the local chapter, so IAQTV.com went along for the ride.
The Grand Rapids Chapter of the Indoor Air Quality Association recently asked Paul Cochrane, the founder of Cochrane & Associates and the IAQ Video Network, to present about new ways to market an IAQ business.
The IAQ Video Network took advantage of this opportunity to report on the Chapter workshop with a new online video report. The Indoor Air Quality Association’s Grand Rapids Chapter provides professional forums to allow representatives from various industries the opportunity to share their experiences relevant to building sciences and indoor air quality.
This workshop took place on July 27th at the Watermark Country Club. David Lutkenhoff, the chapter director from FTC&H informed the members of the latest chapter news before introducing the day’s speakers.
Mr. Cochrane was first to present ways to enhance a company’s marketing and public relations utilizing new technologies such as social media, online videos, internet marketing and ways to increase search engine optimization. Earl Langham from Thermal Inspection Services then talked to the chapter about ways infrared cameras can help provide better energy savings and indoor air quality for clients. Bruce O’Brien, from UltraViolet Devices, wrapped up the workshop with an eye opening talk about the use of UV light to clean HVAC coils, reduce energy consumption and deactivate microbial contaminants in the air and on surfaces.
To see the video visit: http://www.youtube.com/watch?v=0zL7Nuu2T8o
About Cochrane & Associates, LLC
Cochrane & Associates is a business development, public relations and marketing consulting firm that specializes in the environmental, HVAC, mold and indoor air quality industries. The company has worked with many of the industries’ leading institutions and companies and continues to be an innovator in the industry. They are also responsible for the formation of the IAQ Video Network.