greenwashing News

  • The greenwash guide

    The London England-based communications company Futerra Sustainability Communications has published an informative Guide on how to spot prevent and avoid greenwash for consumers, companies and agencies. Futerra’s new Greenwash Guide analyses the current state of greenwash and what’s being done about it. You can also find guidelines for companies and agencies on how to prevent ...


    By GLOBE Foundation

  • Avoiding greenwash and its dangers

    It's wonderful to see companies competing on green. But there is a high risk of saying something that isn't quite true, or of overstating the ...

  • Avoiding greenwash and its dangers

    This week is the fortieth anniversary of Earth Day. The hype is unbelievably high as companies step all over themselves to share their latest sustainability accomplishments. In general, this is a good thing and it's wonderful to see companies competing on green. But there is a high risk of saying something that isn't quite true, or of overstating the truth. Because this is the time of year for ...


    By GLOBE Foundation

  • 50 Shades of Green – Corporate Greenwashing

    When governments, organizations or corporate entities have made a mistake, we often hear that the problems that arose were covered up; there was a whitewash. The term alludes to a relatively quick, easy and cheap way of painting over the cracks in a wall. Today, we also have “greenwashing”. Greenwashing is the environmental equivalent of sweeping problems under the carpet and papering ...


    By Inderscience Publishers

  • Marketing greenwashing - a GLOBE-Net editorial

    Last week the Ottawa-based environmental marketing firm TerraChoice released its 2010 Survey of consumer product advertising entitled The Sins of Greenwashing: Home and Family Edition. In an accompanying press release it noted that 95% of ...


    By GLOBE Foundation

  • Seattle City Council Bans Greenwashing Of Noncompostable Bags

    The Seattle City Council today voted unanimously to make Seattle the first place in the nation to ban the use of misleading green- and brown-tinted non-compostable plastic bags. The lawmakers also moved to prohibit the use of false “eco” labeling on non-compostable bags, and to make permanent Seattle’s five-cent charge for recyclable paper shopping bags. ...


    By BioCycle Magazine

  • Greenwashing in the oil industry? say it`s not true . . .

    From the CSRHUB Blog - A Post by Carol Pierson Holding In the past two weeks, there has been a lot of press about Chevron’s announcement that that it will sell all four of its US coal mines by the end of the year. The company says it is getting out of coal because the technology for converting coal to liquid won’t be available for another ...


    By 3BL Media

  • Greenwashing: misuse of EU composting standard EN 13432

    Lately, European Bioplastics (EUBP) is noticing an increasing malpractice by producers of fragmentation additives for conventional plastics referring to the European standard for industrial composting, EN 13432, when marketing their products. As is well known, such products do not fulfil the requirements of the EU norm for industrial composting of plastic products. Consequently, European ...


    By European Bioplastics

  • New proposals to tackle greenwash and inaccurate product claims

    76/10 New proposals to tackle greenwash and build consumer confidence in environmental claims and labelling have been announced today by Defra. Two consultations have been launched - one aimed at helping consumers identify goods and services that are genuinely better for the environment, and another ensuring that energy-using products meet minimum performance standards and are accurately ...


  • NewPage sponsors webinar on marketing strategies to avoid greenwashing

    On April 6, learn from industry experts how to legally and ethically back up environmental claims while protecting your company through an interactive webinar entitled 'Green Marketing without Greenwashing.' Registration for this event, the latest in the 'All About Sustainability' webinar series, is now open and will be accepted until the 2:00 p.m. EDT start time. Any business who markets their ...

  • Greenwashing into the red: the new risks of deceptive environmental marketing

    Capitalizing on consumer interest in sustainability just got more complicated. BP's Gulf of Mexico oil disaster has reversed years of goodwill built by its "Beyond Petroleum" rebranding campaign, perhaps the best-known green marketing effort in history. But consumers' growing environmental-marketing skepticism is not the only challenge companies will need to overcome when they tout environmental ...


    By GLOBE Foundation

  • Survey Shows PEFC Label Provides Proof Against Greenwashing

    80% of German citizens believe that companies advertising as sustainable and ecological must be able to provide proof of their commitment, according to a survey carried out by theAssociation for Consumer Research (GfK) on behalf of PEFC Germany. Furthermore, four and of five German citizens believe that independent ...


    By PEFC International

  • Leading anti-greenwash voice joins Big Room’s Dot Eco bid

    TerraChoice, North America’s leading environmental marketing company, and a leading voice against greenwashing, will join the global team supporting Big Room’s application to create a new .eco (Dot Eco) Internet extension.“Big Room’s Dot Eco is about trust and transparency – two critical components of enabling green markets,” said Scott McDougall, President and CEO of TerraChoice. “Dot Eco will ...


    By RealWire

  • CSR minute: Campbell Soup wins #2 spot on corporate responsibility magazine`s 100 best corporate citizens list; green business league publishes greenwashing report

    Campbell Soup has placed second on Corporate Responsibility Magazine’s 12th annual 100 Best Corporate Citizens List. The 100 Best Corporate Citizens are selected from among the large-cap Russell 1000 companies. The Top Ten for this year are Johnson Controls, Campbell, IBM, Bristol-Meyer-Squibb, Mattel, 3M, Accenture, Kimberly-Clark, ...


    By 3BL Media

  • The green business league shares their insight in the sustainable enterprise report

    Green Business League Library The Green Business League’s R. Michael Richmond recently wrote an article in Sustainable Enterprise Report by Kyoto Publishing and Deloitte. The article is called The Green Certification Process: Eliminating ...


    By 3BL Media

  • The power to change the world

    Sustainability-oriented marketing can do more than build brand loyalty and establish corporate leadership; it can change the way people look at the world and ignite much-needed cultural change. In effect, it can change the world. The problem is that responsible green marketing is being undermined by 'greenwash', the practice of brands making false and misleading claims, which is on the rise ...

  • Green marketing — Are your claims sustainable?

    Brands making green claims about their products need clarity on what they can and cannot say. The recent surge in green marketing has left many brands searching for the right words to sell the environmental benefits of products.  But many advertisers still slip up by using vague terms that leave themselves open to charges of greenwash, as oil firm Shell has found to its cost. In August, the UK's ...

  • Increase in Green Behavior Seen, as Indians rank most sustainable, Americans rank lowest in 2010 Greendex Survey of 17 countries

    Environmentally friendly behavior among consumers in 10 of 17 countries has increased over the past year, according to the third annual survey by the National Geographic Society and international polling firm GlobeScan. The 17-country survey looked at consumer behaviors that have an impact on the environment, including their transportation patterns, household energy and resource use and ...

  • Is your janitorial service green?

    One of the absolute worst greenwashing offenders are janitorial services. They are not alone in this misdirection because greenwashing is popular in many businesses. There has been no way to establish a metric or measurement for Green in nearly any business. How many companies have installed CFL bulbs and advertised the next day that they have “Gone Green”? Yet, janitorial services ...


    By 3BL Media

  • Green nudges and corporate environmental strategies’ prospects for behavioural change

    Nudges can foster greener public behaviour but they also raise some moral questions, concludes a recent analysis of behaviour-change schemes. How businesses’ behaviour is influenced by consumer concerns for the environment is less clear – and may only result in ‘greenwash’ – the researchers suggest. Policymakers around the world are increasingly interested in ...

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