New ways to market your indoor air quality (IAQ) business in a recovering economy will be the subject matter of the upcoming presentation on July 27th at the Watermark Country Club.
Paul Cochrane, the founder of the IAQ industry’s only dedicated marketing and public relations firm, Cochrane & Associates, will be presenting creative and cost effective marketing techniques to members of the Grand Rapids Chapter of the Indoor Air Quality Association (IAQA) later this month.
The Indoor Air Quality Association’s Grand Rapids Chapter has been providing professional forums to allow representatives from various industries the opportunity to share their experiences relevant to building sciences and indoor air quality. This cross-industry sharing of information provides insight into new developments and solutions in the ever changing face of IAQ.
The presentation will take place in Grand Rapids, Michigan and will take place during the 9 AM until noon workshop. Topics from Mr. Cochrane’s presentation will include how to enhance a company’s marketing and public relations utilizing new technologies such as social media, online videos, internet marketing and ways to increase search engine optimization.
Many industry professionals know Mr. Cochrane from his years as a vice president at Aerotech Laboratories, Inc. Through the use of creative and strategic marketing initiatives he was able to help grow Aerotech from 9 employees to over 330 in just 4 years to position the company for sale in 2004 to a strategic European buyer.
During the past 4 1/2 years he has presided over Cochrane & Associates and recently launched the IAQ Video Network, which can be found at http://www.IAQTV.com. “I’m looking forward to the chapter workshop and meeting the local Michigan members,” reported Paul Cochrane. “Marketing an IAQ business has changed in many ways in recent years due to innovations in technologies. Recent challenges from the economy have caused companies to look for new ways to harness technology and do more with fewer resources,” he continued.
In addition to the upcoming IAQA Grand Rapids Chapter presentation, Mr. Cochrane recently completed presentations at the Philadelphia, Houston, Phoenix, Honolulu and Santa Fe IAQA Chapters. He is scheduled to be giving another presentation on August 18th at the IAQA Pensacola Chapter Workshop.
About Cochrane & Associates, LLC
Cochrane & Associates is a business development, public relations and marketing consulting firm that specializes in the environmental, mold and indoor air quality industries. The company has worked with many of the industries’ leading institutions and companies. They are also the innovators behind the IAQ Video Network.