PR Newswire

PR Newswire

Marley`s Mellow Mood Teams With Rexam to Help Consumers

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Source: PR Newswire

New line of relaxation beverages is one of industry
CHICAGO, June 9, 2011 /PR Newswire/ --

With summer approaching, it's time to kick back. A new line of relaxation beverages is helping consumers do just that – Marley's Mellow Mood. The 100 percent natural teas and sodas are designed to reduce stress and relieve tension, and are fast becoming a leader in the growing relaxation drink category.

Created in partnership with the family of Bob Marley, Marley's Mellow Mood is available in two varieties: lightly carbonated sodas which are packaged in 12 oz. Rexam SLEEK® cans, and ready-to-drink teas. Both are formulated with an exotic blend of calming and stress-reducing ingredients including chamomile, valerian root, passionflower, melatonin, rose hips and lemon balm.

Marley Beverage Company chose to launch their sodas in the Rexam SLEEK can because it delivers brand differentiation, helps the beverage stand out on retail shelves and is an excellent environmental and sustainability choice with a recycle rate at more than double any other beverage package option.

Marley's Mellow Mood is expanding and is now available in supermarkets, convenience stores, natural food stores and other retail locations in more than 60 markets in the US, and in nearly a dozen countries. Worldwide distribution is expected to grow as international distributors have been showing increased interest in selling Marley's Mellow Mood.

'We are excited that Marley's Mellow Mood is being so widely accepted by consumers who want a refreshing and satisfying experience that calms their soul and eases their mind,' said Paul Fuegner, chief marketing officer, ViVa Beverages. 'With its soothing style, natural ingredients and great taste, we are confident that this is just the beginning for us. And as more consumers continue to discover our brand and we experience rapid growth, Rexam should be a dependable and consistent partner committed to helping us build our business.'

The company is also trying to spread a positive message to embrace charities, causes and ideas that can change the world. A portion of proceeds from the sale of Marley's Mellow Mood go to 1Love.org, the Marley family non-profit initiative that continues the legacy of Bob Marley by supporting charities that empower youth, protect the planet and promote peace.

'We are pleased to work with the team at Marley Beverage Company to help them bring their innovative relaxation beverages to market,' said Andre Balbi, president and CEO, Rexam Beverage Can Americas. 'Our 12 oz. SLEEK can is a great packaging solution, enabling their brand to stand out on retail shelves while delivering superior environmental benefits, and distribution and retail display economics.'

About Marley's Mellow Mood

Bob Marley is a global icon, a musical prophet, whose words and vision forever changed the world. His image and music evoke a rich legacy and emotional connection that transcends generation, ethnicity, gender and geography. In today's high paced, tech-driven world, Bob Marley's message of unity, freedom, peace, empowerment and love have never been more relevant. Marley Beverage Company was created by the family of Bob Marley, paying homage to their father and patriarch by launching and promoting a wide range of healthy, natural drinks that are 100% natural and have ingredients that put people into what we call, 'Marley's Mellow Mood'. Marley Beverage Company is manufacturing and marketing the new drinks in a joint partnership with ViVa Beverages, located in Southfield, MI. Learn more at www.MarleysMellowMood.com, www.facebook.com/MarleysMellowMood, and follow us on Twitter at www.twitter.com/DrinkMellowMood.

About Rexam

Rexam's vision is to be the best global consumer packaging company. We are one of the largest beverage can makers in the world, and a major global player in rigid plastic packaging. We are business partners to some of the world's most famous and successful consumer brands as well as young, entrepreneurial start-ups. We offer a broad range of packaging services and solutions for different industries, using different materials and technologies. Three things characterize us – leadership in our industry, our commitment to innovation and our passion to deliver exceptional value. Rexam's sales from ongoing operations are approximately pounds Sterling 4.8 billion. We employ some 22,000 people in more than 20 countries and are a member of the FTSE 100. Rexam's ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. For further information, visit Rexam's website at www.rexam.com.

SOURCE Rexam

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