Marketwire

Media Advisory and Photo Opportunity: Hundreds of Canadians Attend Kick-off Events for the Great Canadian Shoreline Cleanup

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Source: Marketwire

TORONTO, ONTARIO and VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 09/13/11 -- Looking for a way to prolong your summer fun this September? Join hundreds of Canadians at events across the nation as they come together to kick-off the 18th annual Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited, on Saturday, September 17th. Events will be attended by spokespeople from the Vancouver Aquarium, WWF and Loblaw Companies Limited as well as Canadians who want to help keep their waters healthy for the wildlife and communities that depend on them.

The Great Canadian Shoreline Cleanup is a conservation initiative of the Vancouver Aquarium and WWF and takes place from September 17 to 25. To learn more or register today visit: www.ShorelineCleanup.ca.


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LOCATION                           PHOTO                  MEDIA CONTACT
                          OPPORTUNITY/SPOKESPERSON
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EDMONTON
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Emily Murphy Park      Photo opportunity available   WWF: Ryley Murray
http://bit.ly/rbHkah   with cleanup participants in  416-489-4567 ext. 7337
                       Shoreline Cleanup t-shirts    rmurray@wwfcanada.org


September 17, 2011     Spokespeople                  Riannon John
                       WWF: Mathieu Lebel, Advisor,  416-347-1894
10am - Cleanup and     Water Management              rjohn@wwfcanada.org
Environment Fair begin

Noon - Closing remarks
and lunch              Loblaw: Craig Ware, Director, Vancouver Aquarium:
                       Corporate Affairs             Jean Fong
1 pm - Results                                       1-877-427-2422 ext. 3
reporting and prizes                                 jean.fong@vanaqua.org

                                                     Loblaw Companies
                                                     Limited (Loblaw):
                                                     PR@Loblaw.ca


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HALIFAX
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Point Pleasant Park    Photo opportunity available   WWF: Stacey McCarthy,
http://bit.ly/oYPJy1   with cleanup participants in  Communications
                       Shoreline Cleanup t-shirts    Specialist
September 17, 2011     and the Panda mascot          902-229-6066
                                                     smccarthy@wwfcanada.org



9:30 - Cleanup begins  Spokespeople                  Vancouver Aquarium:
                       WWF: Bob Rangeley, Vice       Jean Fong
12:30 pm - Closing     President, Atlantic Region    1-877-427-2422 ext. 3
remarks and lunch                                    jean.fong@vanaqua.org

1:15 pm - results      Loblaw: Russell Works,        Loblaw Companies
announcement           District Manager, Atlantic    Limited (Loblaw):
                       Superstore                    PR@Loblaw.ca

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OTTAWA
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Ottawa River,          Photo opportunity available   WWF: Ryley Murray
Champlain Bridge       with cleanup participants in  416-489-4567 ext 7337
Lookout                Shoreline Cleanup t-shirts    rmurray@wwfcanda.orghttp://bit.ly/oJXTOW   and the Panda mascot

September 17, 2011     Spokespeople                  Vancouver Aquarium:
                       WWF: Martin von Mirbach,      Jean Fong
10:30 am - Opening     Director, Canadian Arctic     1-877-427-2422 ext. 3
remarks by Ottawa      Program                       jean.fong@vanaqua.org
River Keepers

11 am - Cleanup        Loblaw: Alain Brandon, Senior Loblaw Companies
begins                 Manager, Government Relations Limited (Loblaw):
                       and Corporate Social          PR@Loblaw.ca
Noon - Closing         Responsibility
remarks and lunch

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PRINCE RUPERT
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Hays Creek
http://bit.ly/r5QZ1x   Photo opportunity available   WWF: Ryley Murray
                       with cleanup participants in  416-489-4567 ext 7337
                       Shoreline Cleanup t-shirts    rmurray@wwfcanada.org
September 17, 2011
                       Spokespeople
9:30 am - Cleanup      WWF: Mike Ambach, Manger,     Riannon John
begins                 North Coast Program           416-347-1894
                                                     rjohn@wwfcanada.org
1 pm - Closing
remarks and lunch                                    Vancouver Aquarium:
                                                     Jean Fong
                                                     1-877-427-2422 ext. 3
                                                     jean.fong@vanaqua.org

                                                     Loblaw Companies
                                                     Limited (Loblaw):
                                                     PR@Loblaw.ca
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TORONTO
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Woodbine Beach Park    Photo opportunity available   WWF: Ryley Murray
http://bit.ly/pfbCoi   with cleanup participants in  416-489-4567 ext 7337
                       Shoreline Cleanup t-shirts    rmurray@wwfcanda.org
                       and the Panda mascot
September 17, 2011     Spokespeople                  Riannon John
                       WWF: Christina Topp, VP,      416-347-1894
10 am - Cleanup begins Marketing and Communications  rjohn@wwfcanada.org

                       Vancouver Aquarium: Susan     Vancouver Aquarium:
12:30 pm - Lunch       Debreceni,                    Jean Fong
                       Volunteer Engagement          1-877-427-2422 ext. 3
                       Coordinator                   jean.fong@vanaqua.org

12:45 - Closing        Loblaw: Sonya Fiorini, Senior Loblaw Companies
remarks, results       Director, Corporate Social    Limited (Loblaw):
reporting, prizes      Responsibility                PR@Loblaw.ca

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VANCOUVER
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Kits Beach             Photo opportunity available
http://bit.ly/pFDEvJ   with the Beebop (Vancouver
                       Aquarium mascot) the Panda    WWF: Jo Anne Walton
                       mascot and cleanup            604-787-3103
September 17, 2011     participants in Shoreline     jwalton@wwfcanada.org
                       Cleanup t-shirts

9:30 - Cleanup begins  Spokespeople                  Vancouver Aquarium:
                       WWF: Hadley Archer, VP,       Jean Fong
12:00 pm - Closing     Strategic Partnerships and    604-659-3561
remarks, prizes        Fundraising                   jean.fong@vanaqua.org

12:30 to 1 pm - Lunch  Vancouver Aquarium: Jill
                       Dwyer, Program Manager, Great Loblaw Companies
                       Canadian Shoreline Cleanup    Limited (Loblaw):
                                                     PR@Loblaw.ca


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The Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited is also supported by The Home Depot Canada Foundation and Molson Canadian Red Leaf Project as national sponsors, and in Ontario, Ontario Lottery and Gaming Corporation.

About the Great Canadian Shoreline Cleanup

The Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited, is one of the largest direct action conservation programs in Canada. A conservation initiative of the Vancouver Aquarium and WWF, the Shoreline Cleanup aims to promote understanding of shoreline litter issues by engaging Canadians to rehabilitate shoreline areas through cleanups. www.ShorelineCleanup.ca.

About the Vancouver Aquarium

The Vancouver Aquarium is a global leader in connecting people to our natural world, and a self-supporting, non-profit association dedicated to effecting the conservation of aquatic life through display and interpretation, education, research and direct action. www.vanaqua.org.

About WWF

WWF is creating solutions to the most serious conservation challenges facing our planet, helping people and nature thrive. www.wwf.ca.

About Loblaw Companies Limited

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. www.loblaw.ca.

Contacts:
WWF-Canada
Ryley Murray
416-489-4567 ext. 7337
rmurray@wwfcanada.org
www.wwf.ca

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