Media Profile Named PR Agency for WWF-Canada


Source: Marketwire

TORONTO, ONTARIO -- (Marketwire) -- 12/01/10 -- Media Profile is thrilled to announce that WWF-Canada, the country's leading conservation organization, has selected the agency as its public relations agency. Media Profile will deliver creative and compelling campaigns and provide ongoing strategic communications advice to drive Canadian support for WWF's flagship Earth Hour movement - now in its fourth year - and other public mobilization campaigns.

WWF-Canada awarded Media Profile the contract after a competitive review process.

'WWF is one of the most transformative and trusted conservation organizations in Canada and around the world,' said Alison King, President of Media Profile. 'For more than forty years, WWF-Canada has driven lasting results and science-based conservation practice and policy across the country. Media Profile has a track record of strategic and inspired communications campaigns in the environmental sector and we're very proud to be working with WWF-Canada.'

'We are excited to be working with Media Profile for this year's Earth Hour Campaign, and we know they will be a great asset to our team,' said Christina Topp, Vice-President of Marketing and Communications, WWF-Canada. 'Media Profile has the experience, creative energy and expertise to expand WWF's reach in Canada, helping us continue to grow the conservation movement nationwide.'

About WWF-Canada

WWF-Canada (World Wildlife Fund Canada) is a member of WWF, one of the world's largest independent conservation organizations, active in more than 100 countries. WWF is creating solutions to the most serious conservation challenges facing our planet, helping people and nature to thrive. In Canada, we create solutions to conservation issues important to Canadians and the world. WWF-Canada works collaboratively with governments, businesses and the public to help fight climate change, the single biggest environmental threat to our planet; conserve our oceans and freshwater resources; and educate and mobilize people to build a conservation culture. WWF-Canada's main office is in Toronto, with regional offices located in Vancouver, Prince Rupert, St. Albert, Ottawa, Montreal, Halifax and St. John's. For more information, visit

About Media Profile & MP Thread

Media Profile is one of Canada's largest full-service, employee-owned public relations firms. For 25 years, Media Profile has provided innovative communications strategy and execution to leading Canadian and international companies, the public sector and not-for-profit organizations. MP Thread is Media Profile's social media and digital arm. Led by social media veteran, Mark Evans, MP Thread offers a complete social media offering including strategy, creative, tactical execution and monitoring and analytics.

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