New legislation, from February 1, requires all retailers who sell more than 32kg of portable batteries per year (the equivalent of one four-pack of AA batteries a day) to take back used batteries from the public free of charge.
The survey, of 1000 men, found that the average UK male owns 12 battery operated gadgets, such as MP3-players, mobile phones, electric razors and remote controls.
However, almost two thirds of male gadget users throw their used batteries away, with 97% of these destined for landfill.
Speaking to MRW, G&P Batteries managing director Michael Green says, while it maybe true that men use more batteries, everyone is just as responsible for making sure batteries are recycled.
He said: 'No one should be excluded from the campaigns, and everyone is responsible for making sure it [battery recycling] happens.
“At the moment with collection rates so low, there would be value to targeting anybody.”
Currently, it is estimated that only 3% of all batteries used in the UK are recycled but there is a target of 25% by 2012.
“When the collection rates start to go up maybe then someone needs to think about how different groups are targeted and where they get the extras from,” said Green.
“I think the starting point has to be letting people know why failing to recycle their batteries is so harmful to the environment.”
The research was conducted on behalf of the Department for Environment, Food and Rural Affairs.