CSRwire - Corporate Social Responsibility Newswire

Method launches its first EPA-registered antibacterial cleaning line


Method, the leading innovator in premium, eco-friendly household and personal care products, introduces its first line of botanical household disinfectant sprays and wipes. The Method Antibac assortment of antibacterial, antiviral and antimicrobial products is registered by the Environmental Protection Agency and consists of two cleaning sprays, one formulated especially for the bathroom and the other for the kitchen, and all purpose cleaning and disinfecting wipes.

Method has partnered with CleanWell Company, makers of the thyme-based disinfecting technology, to create a patented botanical formula that kills 99.99 percent of household bacteria including E.coli, salmonella enterica, influenza A and H1N1 virus on hard, non-porous surfaces.

'In the past, we were unwilling to develop or promote antibacterial cleaners because we had not yet found a technology that met our strict ingredient standards and aligned with our principles,' says Adam Lowry, Method co-founder and chief greenskeeper. 'We recognize that some people prefer to use antibacterial cleaners for high-contact surfaces like toilets and sinks, and we're excited to offer a line of disinfecting cleaners that utilizes CleanWell's botanical technology.'

The bathroom spray is optimized to target soap scum and hard water stains while the kitchen cleaner is designed to cut through grease and grime. Both of these products are effective at killing 99.99 percent of household germs on hard, non-porous surfaces throughout any room in the home.

With vibrantly colored bottles and nature-inspired scents of lemon verbena and spearmint, Method stays true to its unique design + fragrance differentiation with its antibac line, which starts appearing on U.S. store shelves this week at Target and other retailers across the country.

Method's 3 SKU disinfectant line includes:

Method antibacterial bathroom cleaner, 28oz ($2.99-$3.99)
Method antibacterial kitchen cleaner, 28oz ($2.99-$3.99)
Method all purpose cleaning and disinfecting wipes, 35-count canister ($2.99-$3.99)

Method will support its new antibac line with regional outdoor advertising and events, a free standing insert coupon, public relations, interactive and social media messaging.

About Method
Founded in 2000, Method is headquartered in San Francisco, Calif. Today, Method is the leading innovator of premium healthy home and personal care products. Method can be found in more than 35,000 retail locations throughout the US, Canada, UK, France and Australia. Major national retailers include Target, Lowe's Home Improvement Centers, Whole Foods and Bed Bath & Beyond. Method is a privately held company backed by Simon Equity Partners, San Francisco Equity Partners and private individual investors. For more information, visit methodhome.com.

About CleanWell Company
CleanWell Company's mission was born over a decade ago from a family's need to find cleaning and disinfecting products that could be used around the founder’s severely immune compromised son. The CleanWell scientific team was the first to discover how to blend thyme oil to kill 99.99% of germs naturally. CleanWell is passionately committed to developing innovative solutions that offer consumers a way to clean and disinfect without compromise. For information about CleanWell Company visit www.cleanwelltoday.com.

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