Marketing an indoor air quality (IAQ) business has changed over the last several years due to new technologies and a changing economic climate. Learn how to take advantage of these changes at an upcoming presentation on October 28th.
Paul Cochrane, the founder of the IAQ industry’s only dedicated marketing and public relations firm, Cochrane & Associates, will be presenting creative and cost effective marketing techniques to members of Milwaukee’s Indoor Air Quality Association (IAQA) chapter next week.
The Milwaukee Chapter of the IAQA provides regularly scheduled professional forums for representatives from various industries the opportunity to share their experiences relevant to building sciences and indoor air quality. This cross-industry sharing of information provides new insight into developments and solutions in the ever changing world of IAQ.
Mr. Cochrane’s presentation will take place in Milwaukee, Wisconsin on October 28th at a workshop scheduled for 7:30 am until noon. Topics from Mr. Cochrane’s presentation will include how to enhance a company’s marketing and public relations utilizing new technologies such as social media, online videos, internet marketing and ways to increase search engine optimization.
To register or learn more about the workshop or to register visit: https://origin.library.constantcontact.com/doc203/1103369848473/doc/qIeGlOxLyjWzgZnR.pdf
In addition to the upcoming IAQA Milwaukee Chapter presentation, Mr. Cochrane completed presentations this year at the Pensacola, Philadelphia, Houston, Phoenix, Honolulu, Grand Rapids and Santa Fe IAQA chapters earlier this year. Video reports for each of the workshops can be viewed at http://www.iaqtv.com/. Additional 2010 workshops that will host Mr. Cochrane’s marketing presentation include the IAQA Trenton, Chicago and Los Angeles chapters in November and December.
About Cochrane & Associates, LLC
Cochrane & Associates is a business development, public relations and marketing consulting firm that specializes in the environmental, mold and indoor air quality industries. The company has worked with many of the industries’ leading institutions and companies. They are also the innovators behind the IAQ Video Network.