Water purification firm MIOX Corp. expects to greatly broaden its customer base in Latin America thanks to a new distribution partnership with Quimiproductos S.A. de C.V. in Mexico.
Quimiproductos is a subsidiary of Fomento Económico Mexicano S.A.B. de C.V., or Grupo FEMSA, which is Coca Cola’s bottling partner for Latin America and the largest integrated beverage maker in the region.
FEMSA subsidiary Quimiproductos makes and distributes chemical products, mainly specialty chemicals for the food and beverage industries. Quimiproductos will exclusively distribute MIOX’s water disinfection systems in Mexico, Central America, Venezuela, Colombia, Brazil and Argentina.
Albuquerque-based MIOX produces an environmentally friendly, low-cost water purification method that’s based on a simple mix of water and salt shot with an electric current. The electric mix helps separate the salt into its component parts – sodium and chloride. The resulting oxidant solution is then poured into water, where the chloride destroys pathogens.
MIOX President and CEO Carlos Perea said the company will rely heavily on Quimiproductos to expand its distribution capabilities south of the border.
“It’s a multi-national company that’s particularly committed to distribute MIOX products,” Perea said. “It’s a large industrial player in Latin America.”
MIOX Vice President of Industrial Markets Bob Newton said Quimiproductos’ expertise in the food and beverage industry was particularly attractive to MIOX.
“Their experience and intimate understanding of the food and beverage market in those regions will allow MIOX to bring a cost-effective, green disinfectant that improves safety by eliminating hazardous chemicals in food and beverage plants,” Newton said in a prepared statement.
MIOX has made substantial headway in Latin America and other foreign markets. More than 50 percent of revenue this year will come from exports, up from 20 percent four years ago, Perea said.
The company has water-purification systems installed in nearly 30 countries worldwide, but its overseas sales are particularly concentrated in Latin America.
“Latin America is our most important region today,” Perea said. “It’s approaching 40 percent of our overall sales now, and 75 percent of our international sales.”
In addition to the new distribution partnership with Quimiproductos, MIOX also plans to set up its own office in Mexico – the company’s first directly run regional office for Latin America.
“The Mexico City office will support our customers and distribution partners,” Perea said.
MIOX builds its water-purification systems at a 64,000-square-foot facility near Albuquerque’s Balloon Fiesta Park.
The company has received nearly $50 million in venture capital from Flywheel Ventures and other private equity firms since forming in 1994.