In honor of the 60th Trick or Treat for UNICEF anniversary, the Bascom Group partnered with the US Fund for UNICEF in hopes of raising awareness and donations. Leveraging each of their 95 communities across the nation, they created UNICEF portholes at each location. Individually, these properties became learning centers, donation sites, and eventually a hub for community gatherings. Together they managed to raise $19,000 while generating a wave of holiday cheer.
Spreading across over 150 countries, UNICEF is a global humanitarian relief organization providing children with health care, clean water, nutrition, education, emergency relief and more. Every year the organization holds a 'Trick or Treat for UNICEF' campaign, allowing children to participate by asking for donations instead of sweets.
In addition to promoting the 'Trick or Treat' campaign, the Bascom Group properties also spearheaded resident events of which 100% of proceeds were donated. On-site teams created haunted houses out of model units; bake sales, sporting contests, and raffles were also held, which generated buzz and excitement. Educational kiosks were set up in each leasing office, creating awareness and providing education. Undoubtedly, this project caught on and it developed into a national movement of self and community awareness.
'We, as a company, recognize the importance of social outreach at the corporate level. Philanthropy is hard to find nowadays, but regardless, we each have a responsibility to our communities to provide aid and support where needed. Our mission and culture goes beyond the internal means of a company and extends into the multi-faceted nature of society,' said David Kim, Managing Partner. The Bascom Group will continue this venture into 2011 with hopes that it will motivate others to do the same.
About the Bascom Group
Bascom (http://www.bascomgroup.com) is a private equity firm headquartered in Irvine, California, specializing in value-added multifamily real estate investments. Bascom sources value-added and distressed apartment properties including many through foreclosure, bankruptcy, or short sales. Bascom repositions the properties by adding extensive capital improvements and reducing expenses by realizing operational efficiencies through the implementation of institutional-quality property management. Bascom has completed transactions totaling over $6.0 billion, acquiring more than 53,000 units (202 properties). Bascom has been an active buyer of value-added and distressed multifamily properties in California, Colorado, Washington, Hawaii, Nevada, Arizona, Utah, Georgia, and Texas.