Phoenix, AZ, February 14th, 2013 -- One of the most innovative methods for indoor air quality (IAQ) and environmental companies to reach their customers today is through online videos. Helping companies achieve this feat for the past three years is the IAQ Video Network.
The IAQ Video Network, an affiliate of Cochrane & Associates, is perhaps best known for over 150 educational videos they have produced over the past several years. These videos, covering topics ranging from asthma and mold to vapor intrusion and mystery odors, have already been downloaded over 400,000 times by the public and industry. The same expertise that has gone into making educational videos has also been harnessed by a number of leading companies and associations to develop commercial videos to promote products, services, and the benefits of certifications and professional association memberships.
“Online videos have become one of the fastest growing ways for companies to reach their target audiences,” reported Paul Cochrane, the founder of Cochrane & Associates, LLC, and President of the IAQ Video Network. “People often prefer watching a video because they just don’t have the time to read all the printed materials they see each day. A two minute video can convey a tremendous amount of information to consumers that print text alone just can’t compete with. The other great fact about videos is the cost, as low as a few hundred dollars for a one or two minute video describing a company’s products or services. The video can then be placed on YouTube, company websites, and linked into e-newsletters and other social media channels. Online videos just can’t be beat for a cost effective way to reach consumers.”
To view any of the IAQ Video Network’s past educational and commercial videos please visit:
About Cochrane & Associates, LLC & the IAQ Video Network
Cochrane & Associates is a business development, public relations and marketing consulting firm that specializes in the environmental, HVAC, mold and indoor air quality industries. The company has worked with many of the industries’ leading institutions and companies and continues to be an innovator in the industry. They are also the driving force behind the IAQ Video Network.