Recycled packaging helps online retailer become CarbonNeutral
Redesigning packaging and ensuring all delivery boxes are made of 100% recyclable material are just two of the ways ASOS.com has become the first CarbonNeutral online fashion retailer.
ASOS.com partnered with The CarbonNeutral Company, a provider of carbon reduction solutions, to achieve CarbonNetural status through a combination of internal initiatives and the purchase of carbon offsets.
As an internet retailer ASOS.com’s largest sources of emission are packaging and customer delivery and as such it has focused on redesigning its packaging ensuring all delivery boxes are 100% recycled and recyclable. It has also reduced the size of packaging to minimise transporting space meaning fewer deliver vehicles are needed.
ASOS.com chief executive Nick Robertson said: “We are very aware of our environmental responsibility. To be the first online retailer to become CarbonNeutral is a terrific achievement. We will continue to focus on reducing our carbon footprint and being environmentally friendly in all that we do.”
In order to reduce the unavoidable emissions from its carbon footprint ASOS.com is offsetting these through verified third party emission reduction projects around the world including the installation of wind turbines in India and the restoration of forests in Tanzania.
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