BURLINGTON, VT -- (Marketwire) -- 07/11/11 -- Seventh Generation is pleased to raise the curtain on a new summer music promotion with best-selling children's performers, The Laurie Berkner Band. The artists have worked with Seventh Generation to express sustainability in song with the release of the original track 'One Seed.'
'One Seed' and four other exclusive tracks from The Laurie Berkner Band, including the title track off her soon to be released DVD 'Party Day!,' are available for free download with the purchase of two specially-marked Seventh Generation laundry or baby care items. To download the special music collection, consumers can visit www.seventhgeneration.com/music where they'll sign up for the Seventh Generation rewards program and enter the codes from the two purchased products. There's also a chance to enter a sweepstakes to win a family trip to see The Laurie Berkner Band live and in concert. The grand prize includes airfare, hotel accommodations, premium seats, and backstage passes to meet the band.
Visitors to www.seventhgeneration.com/music can also a view the music video that Laurie and the band created for the single 'One Seed.' The song expresses the importance of passing down environmentalism from one generation to the next.
'We're thrilled to be partnering with The Laurie Berkner Band on this summer music promotion,' said Maureen Wolpert, Brand Marketing Director at Seventh Generation. 'The song 'One Seed' perfectly conveys Seventh Generation's mission -- to create a more conscious and sustainable world -- in a way that both young and old can enjoy.'
'I have been a big fan of Seventh Generation, their mission and their products, for many years,' said Laurie Berkner. 'I could not be happier to be working with them! 'One Seed' was a real joy to write and to sing, because the message of the song is one that I also feel very strongly about. I hope kids and parents everywhere have a chance to enjoy it and pass it down!'
ABOUT SEVENTH GENERATION
Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. Seventh Generation also offers baby products that are safe for your children and the planet. The company derives its name from the Great Law of the Iroquois Confederacy that states, 'In our every deliberation, we must consider the impact of our decisions on the next seven generations.' Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, and making the world a better place for this and the next seven generations.
For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's website visit www.seventhgeneration.com. To read more about Seventh Generation's corporate responsibility, visit the company's Corporate Consciousness Report at: www.7genreport.com.
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