Standing on the verge of economic recovery, the business world is well positioned to learn from the past and implement changes for a more sustainable future. This evolution of business sustainability will be driven in large part by a whole new set of eco-entrepreneurs. For the small company, this pivotal moment is creating economic incentives to take business sustainability action and get it right the first time.
While large corporate action is often highlighted as the model to which business should aspire, application to a larger majority of organizations may not always translate. The challenges that face the more prevalent small business can be quite different. Small businesses are often resource constrained, financially limited, and less immune to the consequences of failure. For a small business, business sustainability can be a make or break point in both the long and short-term. This creates a very sharp focus for dedicated resources.
Armed with this sharper perspective, small business may actually have another advantage over these larger corporations. As a sustainability consultant working directly with small business leaders, I have personally observed the ability of smaller organizations to quickly respond to changing market conditions to capitalize on opportunities and lower their risk. Among the distinct advantages present within a small business setting are: click here to continue reading.