Water Reuse Europe (WRE)

Water Reuse Europe (WRE)

WRE member and water re”CYCLING” company AQUABIO encourages its employees to swap their car for a bike to combat climate change


Source: Water Reuse Europe (WRE)

Worcester based company Aquabio Ltd, specialising in industrial water re-use and anaerobic digestion and Member of Water Reuse Europe since 2017, have donated the proceeds of their SHIFT (Sustainable Health in Future Transport) scheme to Bike Worcester, a local multi-organisational group specifically set up to identify actions that can be taken to make it easier and safer for people to cycle around the city and to help encourage more people to choose active travel for local transport.

Aquabio set-up the SHIFT scheme in 2017, where employees log the distance cycled over the year using Strava, and the company donate 2.5p to a worthy cause for every km travelled by bicycle.

Terry McCarthy, Managing Director of Aquabio said “The SHIFT scheme has transformed the way we think about transport at Aquabio. Using a bike to travel to the office, to construction sites or to meetings is now seen as a normal activity, and we’re seeing our team then using bikes more in their personal lives. As a result, year on year we are seeing more employees choosing to travel by bike. We’ve previously donated the money to Sustrans and Cycling UK, but it’s great that Bike Worcester can use the money to raise awareness of the benefits of cycling, and to liaise with the councils to improve facilities locally, which should result in more people travelling by bike.”

In 2019 Aquabio employees cycled a combined total of 39,001 km, 21 of the 32 employees choosing to travel by pedal power, resulting in a donation to Bike Worcester of £975.03.

Aquabio, is part of the Freudenberg Group, a global company which operates in 60 countries worldwide. The company operates from its headquarters in Hallow, Worcestershire. It was established in 1997 and is a European Leader in industrial wastewater treatment, anaerobic digestion, and water recycling and reuse. The company has pioneered the implementation of water recycling within a wide range of industries including food and drink, dairy, bio fuels, pulp and paper, landfill and leachate, and pharmaceuticals.