July 2010
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Environment Management E-Zine July 2010 |
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| This Month´s Featured Articles, Papers & Reports |
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10 Questions for a sustainability manager to answer
There are some questions every sustainability manager or CSO is going to encounter along the carbon journey. One measure of success is how quickly you can put together an intelligent response. These questions reflect the several elements that are essential to a sustainability program: Data gathering, planning and analysis, tactics, target setting, strategy, continuous improvement, design for environment and employee and external engagement. The other lesson for managers in these questions ... |
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Going nuclear - It`s all about relationships, not public relations
The internet has revolutionized information access, marketing, and even politics. Entire industries such as the print media continue to struggle to redefine themselves in light of this tectonic shift. Senior management is acutely aware of how the internet can be a powerful tool for environmental activists. For nearly two decades companies have refined their own messages and uploaded them to their Web sites. Indeed, companies have grown quite proficient at ... |
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