 | EUR 24.5bn European bottled water market is sparkling
Rising health concerns in Europe have created opportunities within the bottled water market, which traditionally has lagged behind the soft drink sector in terms of popularity. As consumers become increasingly health conscious, they are switching from higher calorie carbonated soft drinks to bottled water. In addition, the European bottled water market benefits from the general reluctance in the population to drink tap water.
New analysis from Frost & Sullivan, European Bottled Water Industry: Investment Analysis, finds that the market earned EUR 24.52 billion in 2006 and is expected ... |
 | Water scarcity concerns growing
Speedy solutions are needed to combat water shortages, according to experts and politicians who debated the issue at a conference hosted by the European Water Forum in the European Parliament last week. Water crept up the EU`s political agenda last summer, following the serious droughts that swept across Europe. The events forced the Commission to react, publishing a communication on water scarcity and drought, which proposes higher water prices to deter overuse.
`The EU is looking at addressing the issue through water pricing policies,` confirmed Commission official Andrea Tilche, pointing ... |
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