Product Portfolio Analysis and Improvement Consulting Services


Let your commitment to sustainability shine out of every product you take to market. Thinkstep can help you develop a sustainable product strategy with a clear vision, clear set of marketing messages, and the tools and process changes necessary to drive continual improvements in your sustainable product portfolio.


Our proven process includes the following steps:

  • Conduct environmental and/or social hot spot analysis of key products or product groupings
  • Conduct a SWOT analysis on the marketplace to reflect competitor positioning and stakeholder pressures
  • Assess new product development process and existing ‘sustainable’ products
  • Define what a more sustainable product means and develop appropriate criteria and product attributes
  • Facilitate a workshop to engage your senior leaders on the strategy
  • Analyze your development process to improve decision making
  • Help you roll out new procedures, systems, and training activities

  • Differentiate products in the market: Align product development with evolving customer expectations for sustainability.
  • Improve product development: Understand which impacts are most important to customers, and increase consistency and efficiency in product development processes. Achieve sustainability goals without inhibiting other product development performance objectives.
  • Enhance supply chain: Identify areas of greatest influence in the product supply chain, and drive greater efficiencies.

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