Internationalization is the new frontier of Italian trade fairs, which are indispensable means for supporting the expansion process of companies in every sector. Thanks to their entrepreneurial experience and ability, and the desire to combine their capacity, Fiera di Rimini and Fiera di Vicenza, the two excellent hubs of the Italian trade fair scenario, have formed Italian Exhibition Group, Italy’s most important exhibition & convention provider for events organized directly and owned by the organizers. A valuable project based on the desire to favour the promotional and commercial competitiveness of Italian-made products.