Externalities Management: A Strategic Approach to Improving Corporate Social Responsibility

Whether it is improved access to information, the increasing reach and influence of non-governmental organisations (NGOs), or growing consumer consciousness, society is now forcing corporations to be accountable for the environmental and social impact of their operations.

Given the irrefutable, clear and direct relationship between the social performance of a corporation and its reputation, sales, brand and indeed overall value and as this correlation gets stronger as both the size of the business and the value of the brand increase, organisations large and small are scrambling to both understand Corporate Social Responsibility (CSR) and implement programmes to improve their environmental, social and ethical performance.

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