Leading sports brand expects new reporting method will measure the carbon footprint of its supply chain.
PUMA is to publish an environmental profit and loss (EP&L) statement in an attempt to more accurately measure the success of its green initiatives. As recently announced by luxury brand group PPR that owns the sports and lifestyle firm, supply chain analyst Trucost will be in charge of measuring the full economic impact on ecosystem services of PUMA and its operations.
PUMA's first EP&L will be released in the second quarter of this year, forming part of an increased effort by PPR to more fully integrate its environmental goals into its day-to-day business operations. Also, notably senior management bonuses will depend on the results of the EP&L report.